The Edward Show

Parasite SEO, Press Releases & Manipulating AI Overviews

16 snips
Aug 25, 2025
Harpreet Singh, an SEO expert who specializes in innovative and sometimes controversial tactics, shares groundbreaking insights in this discussion. He reveals the power of parasite SEO and the savvy use of $6 press releases to control brand narratives. The conversation dives into how AI can amplify your messaging, the risks associated with AI-driven search, and effective strategies for seasonal sales. Harpreet also highlights the importance of quality content over quantity in the evolving landscape of SEO, making this a must-listen for marketers and business owners.
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ANECDOTE

Press Release Win In Supplements

  • Harpreet used parasite SEO and press releases in the supplement/CBD industry to rank on Google and drive thousands in revenue.
  • An AP/Globe Newswire Black Friday press release ranked and continued to bring sales for weeks afterwards.
ADVICE

Use Cheap Wires For Repeat Narrative Control

  • Use cheap press wire services (e.g., AB Newswire tier) to publish frequent branded press releases that shape AI and SERP narratives.
  • Repeat monthly for time-sensitive terms rather than chasing highly competitive head keywords.
ADVICE

Scale Local PR With Low-Cost Wires

  • For local or small-business clients use AB Newswire's low-cost plans or submit many low-cost releases to scale distribution.
  • Time releases around events (Black Friday, product launches) to capture clicks and conversions.
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