The Edward Show Rand Fishkin on SEO, AI Overviews, and the Future of Content Marketing
8 snips
May 9, 2025 
Rand Fishkin, the founder of Moz and SparkToro, dives into the future of SEO in an AI-driven world. He explains why engagement is more valuable than backlinks, aligning with Google’s insights. Rand discusses the forgotten top-of-funnel opportunities and the key metrics he tracks for effective marketing. He emphasizes the importance of audience insights as a growth driver and shares innovative data-driven strategies for gaming marketing, showcasing how understanding audience behavior can transform campaigns.
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Engagement Beats Clicks and Links
- Engagement matters more than raw clicks or backlinks in SEO and marketing.
- AI overviews that answer queries improve brand nudges even without direct traffic.
SnackBar Studio Marketing Approach
- Use PR, social media marketing, and content/email plays tailored to your audience.
- Focus on relevant channels and build community engagement over time for better reach.
Data-Driven Indie Game Marketing
- Rand built a large dataset by indexing sales announcements and reviews from game publishers.
- This data-driven model helped select game setting, genre, and informed marketing timing.
