The Edward Show The SEO Trick That Skyrocketed My Page from #50 to #1!
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May 1, 2025 Discover a surprising SEO tactic that took a page from no ranking to #1 in just weeks. The hosts share how republishing old content with slight modifications can significantly boost visibility. Listeners learn about the importance of topical authority and click-through rates and how to effectively use redirects for underperforming pages. Hear about a personal success story that highlights this game-changing strategy, empowering others to transform their stagnant content into search engine winners.
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Unexpected Page Ranking Jump
- Edward Sturm observed a page suddenly jump from position 50 to number one in Google ranking.
- The page was previously indexed but not ranking at all for a non-competitive keyword he optimized well for.
Power of Refreshing Content
- Refreshing or updating published content tends to improve its Google ranking.
- Google favors recent, fresh content even if changes are minimal or mostly date-related.
Republishing Helps Reindexing
- Republishing content as a new URL helps in getting the page reassessed and indexed anew by Google.
- Older pages without traffic can stagnate and not get recrawled unless treated as new content.