Crushing SEO as a Small Business with AI & Content Marketing - David Kelly

Jun 7, 2025

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E703: How Hawaiian South Shore, a 30-year-old local surf shop in Honolulu, has built an SEO strategy that helps them rank at the top of Google for hundreds of valuable purchase-intent keywords.

David Kelly, the founder of Hawaiian South Shore, joins the show and shares how his team uses AI and content marketing to drive consistent search traffic and sales without relying on paid advertising.

Topics covered in this episode include: - How to structure product and collection pages for SEO - Using AI tools like ChatGPT and Claude to create effective content - Simple newsletter tactics that build customer loyalty - Scaling SEO and content production with a small team - Common mistakes and lessons learned from 30 years in business - How traditional marketing methods still have a place today

This is a practical conversation for small business owners, marketers, and anyone looking to improve their SEO and content marketing efforts.

Thank you again to David Kelly!

⭐️ Hawaiian South Shore - https://www.hawaiiansouthshore.com/ ⭐️ Hawaiian South Shore on Instagram - https://www.instagram.com/hwnsouthshore/ ⭐️ Hawaiian South Shore on YouTube - https://www.youtube.com/user/hawaiiansouthshore

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 David Kelly's Success 02:24 SEO Epiphanies and Lessons 03:42 Content Creation and AI Tools 10:30 Human Review and AI Content 17:39 Marketing Tactics and Customer Engagement 32:50 YouTube and Blog Integration 34:38 Monthly Newsletter Insights 34:58 The Pitfalls of Blog SEO 35:26 Effective Blog Content Strategies 36:58 Team Dynamics and SEO Efforts 37:24 Optimizing Blog Posts 38:30 Scaling Up and Using AI 41:53 Image Optimization Techniques 42:34 Controlling Your Online Narrative 46:46 Marketing Failures and Tweaks 47:59 One-Word Subject Lines Hack 51:38 Building Personal Connections in Business 55:33 YouTube and Video Content Strategies 59:49 Final Advice for New Entrepreneurs

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#LocalSeo #AICopywriting #SearchEngineOptimization #DigitalMarketing