The Edward Show From Google Wiping Out My Entire Business to Scaling 1,000+ Sites: SEO Truths No One Tells You
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Dec 12, 2025 Join Tryggvi Rafn, an SEO and e-commerce expert, as he shares his incredible journey from losing his entire business to thriving with over 1,000 profitable sites. He spills the secrets of SEO that many ignore, highlighting the pitfalls of AI spam and link shortcuts. Discover the importance of buyer-intent SEO, the truth about content quality, and his strategies for successful e-commerce. Tryggvi also emphasizes the need for meaningful engagement metrics and the future of SEO in an AI-driven landscape.
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The Morning Google Wiped Everything Out
- Tryggvi Rafn woke up in April 2012 to find every single money site he had built completely wiped out by Google updates.
- That loss forced him to change strategies, take a loan, and rebuild his business with higher-quality sites.
AI Spam Mirrors Old Link-Network Failures
- Tryggvi sees direct parallels between past link/content spam and today's wholesale AI-generated pages and cheap link networks.
- He predicts sites built on automated AI spam will face significant Google penalties over time.
Judge Content By User Behavior
- Measure content by how real users engage: dwell time, shares, links, and conversion.
- If the content doesn't serve users or convert for the business, don't call it quality.