Tryggvi Rafn

SEO and e-commerce marketer who rebuilt and scaled 1,000+ sites after losing his portfolio to Google updates; founder of an SEO agency (Nordica Marketing) and operator of SEO systems focused on buyer-intent and e-commerce SEO.

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Dec 12, 2025 • 1h 3min

From Google Wiping Out My Entire Business to Scaling 1,000+ Sites: SEO Truths No One Tells You

Join Tryggvi Rafn, an SEO and e-commerce expert, as he shares his incredible journey from losing his entire business to thriving with over 1,000 profitable sites. He spills the secrets of SEO that many ignore, highlighting the pitfalls of AI spam and link shortcuts. Discover the importance of buyer-intent SEO, the truth about content quality, and his strategies for successful e-commerce. Tryggvi also emphasizes the need for meaningful engagement metrics and the future of SEO in an AI-driven landscape.

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