The Edward Show Scaling Image SEO with AI: Alt Text, Visual Search & Gemini Workflows
Dec 10, 2025
Gagan Ghotra, an Image SEO and technical SEO specialist, returns to discuss the explosive growth of visual search and the intricacies of AI-generated alt text. He explains how Google interprets images and stresses the importance of good alt text, sharing tips on using Gemini for scalable automation. Gagan highlights common pitfalls that can hurt rankings and warns against relying on AI-generated product images. Discover how to optimize your visual content effectively and prepare for the imminent wave of visual search!
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Traveling To Non-SEO Events Pays
- Gagan travels extensively to targeted business gatherings and often closes clients by being the only SEO in the room.
- He finds in-person events yield higher ROI than general SEO conferences because attendees are business owners with buying power.
Visual Search Is Becoming Core
- Visual search is expanding across Google and Gemini, making image-focused businesses increasingly important.
- Getting ahead on image SEO now positions you to win when visual search surfaces explode in 2026.
Treat Alt Text As Primary Metadata
- Prioritize alt text as the most important image attribute because Google uses it with vision algorithms.
- Write descriptive, contextual alt text rather than short keyword-only phrases like "accounting services."