Gagan Ghotra

Image SEO and technical SEO specialist who consults on large-scale image optimization and AI-generated alt text workflows; returns as a featured guest sharing practical automation using Gemini and Google AI tools.

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Dec 10, 2025 • 30min

Scaling Image SEO with AI: Alt Text, Visual Search & Gemini Workflows

Gagan Ghotra, an Image SEO and technical SEO specialist, returns to discuss the explosive growth of visual search and the intricacies of AI-generated alt text. He explains how Google interprets images and stresses the importance of good alt text, sharing tips on using Gemini for scalable automation. Gagan highlights common pitfalls that can hurt rankings and warns against relying on AI-generated product images. Discover how to optimize your visual content effectively and prepare for the imminent wave of visual search!

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