How Google Uses Alt Text

889: We break down image SEO, visual search, AI-generated alt text at scale using Gemini, and Easter Eggs in alt text!

The timeless SEO sage, Gagan Ghotra returns to the podcast for this once-in-a-lifetime episode.

If your website has product images, blog images, ecommerce listings, or ANY visual content, this episode will show you how Google actually understands those images - and how to use AI to massively improve your rankings.

Don't. Miss. This. One.

We cover: - Why visual search is exploding across Google, Gemini, and mobile search - How Google matches an uploaded photo to real products - Why most alt text on the internet is completely useless - How to generate perfect, descriptive alt text using Gemini (including the exact prompt) - Scaling alt text updates for 10K-50K+ images - Common image SEO mistakes that hurt your rankings - Why AI-generated product images can destroy your business - Real examples from ecommerce sites, marketplaces, and content sites - Bonus: how screenshots, YouTube thumbnails, and social images rank so well

We also share insights on: - Using Gemini API + Python for large-scale automation - Why real photos always outperform AI-generated ones - How to future-proof for 2026's incoming visual search wave - What Google really wants from your product images

Whether you run an SEO agency, ecommerce brand, SaaS company, or content site - this episode will give you a huge advantage.

If you miss this one, your websites will tank in rankings - so DON'T. MISS. THIS!

This episode was sponsored by the Edward Sturm for Better SEO Rankings Global Initiative, thank you for watching and your continued patronage 🙏

⭐️ Gagan Ghotra's Alt Text Generator (live for a limited time) - https://nanobanana-alt-text-generator-289265803456.us-west1.run.app/ ⭐️ Gagan Ghotra on 𝕏 - https://x.com/gaganghotra_ ⭐️ Gagan Ghotra on LinkedIn - https://www.linkedin.com/in/gagan-ghotra/ ⭐️ Gagan Ghotra's website - https://gaganghotra.com/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction and Gagan's Travel Lifestyle 00:52 Challenges of Constant Travel 01:45 Networking for SEO and Business Strategies 04:02 Importance of In-Person Events 06:58 AI and Image SEO 08:29 SEO Techniques 09:54 Advanced Image SEO Strategies 11:20 Generating Alt Text with AI 13:26 Using AI for Image SEO at Scale 19:47 Real-World Applications and Best Practices 21:58 Technical Challenges in Image SEO 23:56 Google's Image Matching Process 27:04 Real vs. AI-Generated Images 28:26 Conclusion and Future Topics

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#imageseo #searchengineoptimization #technicalseo #generativeengineoptimization