AI Workflows That Actually Work (And What Doesn’t) - Nik Hulewsky

Jul 1, 2025

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E727: Nik shares his screen (watch on YouTube: https://youtu.be/wsllqj9wCE8) and walks us through the exact AI workflows he uses to run his podcast, streamline his business, and save dozens of hours every week - using tools like Claude, ChatGPT, Zapier, Google Sheets, and the Limitless Pendant.

We talk about: - What happened when AI was given full control of a real company store - Nik’s personal AI stack, including how he organizes 200+ podcast episodes with automation - Why Notebook LM is a game-changer for accuracy and research - How to use AI for intern onboarding, podcast production, SEO, and more - The 90/10 rule of AI automation - and where most people go wrong

Whether you’re AI-curious or already building with it, this episode is packed with real demos, practical insights, and honest takes on what works - and what doesn’t.

Tools Covered: - Claude (Anthropic) - ChatGPT (OpenAI) - Notebook LM (Google) - Zapier - Google App Script + OpenAI API - Google Sheets + AI Formulas (Workspace Labs) - Limitless Pendant (by Limitless, formerly Rewind AI)

⭐️ Nik Hulewsky’s podcast, Nikonomics - https://www.youtube.com/@NikonomicsPodcast ⭐️ Nik Hulewsky on LinkedIn - https://www.linkedin.com/in/nikolas-hulewsky-617b132a/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Anthropic's AI Experiment 00:35 AI's Performance in the Store 01:26 General AI Hype and Realities 03:02 Historical Parallels with Tech Giants 05:15 Consistency and Luck 08:10 Practical AI Workflows and Tools 11:17 Setting Up AI Integrations in Claude 12:37 Podcast Management with AI 23:11 AI Formulas in Google Sheets 27:11 Exploring Different Marketing Channels 27:56 SEO Keyword Analysis 30:15 Using AI for Keyword Research 32:32 SEO Tools and Techniques 36:44 Podcasting Insights and Strategies 37:47 Leveraging AI for Podcast Content 42:50 Creating and Using Claude Artifacts 48:35 More AI Workflows and Practical Applications 50:59 Internship Management with AI 54:05 Conclusion and Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#aiworkflows #claudeworkflows #limitlesspendant #digitalmarketing