The Edward Show Keyword Cannibalization: What It Is, When to Worry, and How to Fix It
Jul 14, 2025
Keyword cannibalization may sound intimidating, but it doesn't always harm your SEO. The discussion clarifies what it is and when it truly matters. You’ll discover how to identify it and the impact of user-generated content on your strategy. Most importantly, easy fixes are highlighted to enhance conversions, helping you streamline your focus and boost your site's effectiveness in a competitive landscape.
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What Keyword Cannibalization Means
- Keyword cannibalization means multiple pages or assets compete for the same keywords.
- It can cause your less effective content to rank higher, reducing conversions.
When Not to Worry
- Small sites often don't need to worry about keyword cannibalization.
- User-generated content can beneficially outrank owned pages for the same keywords.
Fixing Cannibalization on Websites
- Map which pages rank for which keywords and which should ideally rank.
- Focus on improving the page that is already ranking instead of pushing others to outrank it.