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The Edward Show

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11 snips
Apr 25, 2025 • 11min

Using AI to Create Content That Outranks Forbes

E660: A short story of a guy who used ChatGPT two years ago to create a #1 ranking article for a competitive keyword. Prior to his AI article, Forbes was ranking #1. Now, 2 years later, he STILL outranks Forbes. How he did it. Then, my 7-step checklist for how to use AI to create SEO pages that rank #1 on Google and stay #1 for years. 🤖 How I Used AI to Create Content That Outranked Forbes: https://www.reddit.com/r/content_marketing/comments/1k4zjdg/how_i_used_ai_to_create_content_that_outranked/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction 00:26 Outranking Forbes with AI 02:11 Seven-Step Checklist for AI SEO Content 09:32 Additional Resources The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #artificialintelligence #seohacks #digitalmarketing
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Apr 24, 2025 • 17min

Do Nothing, Get 384,000 Backlinks (And Why You Need a 5-Minute Creativity Habit)

Discover how creativity can transform marketing strategies! Learn about the viral success of Exploding Kittens and the Harlem Shake, both fueled by unique and quirky approaches. Uncover a simple 5-minute exercise that can boost your creative thinking. Hear about the staggering achievement of generating 384,000 backlinks through innovative methods. This enlightening discussion emphasizes the power of creativity in enhancing SEO and attracting attention without breaking the bank!
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Apr 23, 2025 • 31min

Help a Reporter Out Is Back: This Is the Guy Who Revived It - Brett Farmiloe

Brett Farmiloe, founder of Featured and the new owner of Help a Reporter Out (HARO), shares his journey in reviving this essential platform. He discusses the new measures against spam and low-quality contributions, aiming to protect journalists while amplifying voices. Brett highlights the challenges of combating AI-generated content and the importance of identity verification. He also contrasts HARO with other sources, emphasizing continuous improvement and the evolving landscape of journalism and source connection.
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Apr 22, 2025 • 17min

What I would do if I was learning SEO today

SEO has evolved significantly, and the latest strategies for 2025 are worth exploring. Discover how diversifying marketing channels can boost your reach. Learn about the power of linkable assets and creating viral content. Backlinks might not be as crucial as once thought, so what's the new game plan? Uncover how video content can enhance engagement and drive traffic. Plus, get insights on using purchase intent keywords effectively for better visibility. A fresh take on mastering SEO awaits!
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5 snips
Apr 21, 2025 • 14min

Google’s new Gemini to Google Sheets integration is incredible for SEO

Discover the power of SEO in languages beyond English, a game-changing marketing strategy. Learn the 20% of techniques that yield 80% of results for multilingual SEO. Delve into how Google’s Gemini integration with Google Sheets revolutionizes content translation, making it faster and easier. Explore practical tips for language selection, website structuring, and keyword research to enhance visibility in less competitive markets.
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Apr 20, 2025 • 13min

Three Accidental Successes in My Life

Get ready for some laughs and inspiration! Discover three accidental successes that turned into profitable ventures. Learn how dealing with online criticism can actually open doors. Hear about unexpected wins from SEO and the power of persistence. It’s a reminder that no entrepreneur is truly lost; persistence leads to valuable breakthroughs. Enjoy anecdotes that prove sticking with your passions can turn failures into successes!
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Apr 19, 2025 • 12min

Ranking #1 on Google with Simple Programmatic SEO

E654: Breaking down Shoott’s programmatic SEO (pSEO) pages which rank #1 for keywords like “photo shoot NYC” or “photo shoot Los Angeles.” Explaining all the elements on their repeatable, templatised pages, and how they’re getting these results (these pages make them a lot of money). Then we look at what they can do better. Everything is shared in a way for you to reproduce with your own company and niche. Anybody can do programmatic SEO! 🎧 Hear the Shoott founders yourself: https://youtu.be/MNHCwj5O4HI 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction 00:16 Explaining Programmatic SEO 00:34 Shoott’s Success with Programmatic SEO 01:02 Detailed Breakdown of Shoott’s SEO Pages 04:31 SEO Authority and Link Building Strategies 08:32 Getting Better Results 11:41 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #programmaticseo #pseo #searchengineoptimization #seohacks
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9 snips
Apr 18, 2025 • 12min

How Google’s Love for Variety Can Boost Your Sales

E653: Google doesn’t just want to show one source or content type for a brand name or brand review. It wants dozens. It wants different websites, different media (videos, images, text)… and this can actually be exploited. This is how to boost sales using Google’s love for variety in its results. 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Google's Focus on Variety in Search Results 00:50 Importance of Public Relations and Social Proof 02:25 Testimonials and Reviews 04:43 Podcasts for Brand Visibility 05:56 Building Links and Media Placements 09:04 Launch Platforms and Directories 11:21 Wrapping The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #linkbuilding #digitalmarketing #seohacks #ecommerce
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4 snips
Apr 17, 2025 • 12min

Make more money from your website with these three changes you can do today

Discover three simple changes to boost your website's revenue today. Adding a phone number to purchase areas can enhance trust and encourage conversions. Learn how analyzing user behavior data can unlock insights for better engagement, with a case study showcasing success. Finally, incorporating 'TLDR' summaries can capture visitors' attention and streamline their decision-making process. Tune in for actionable tips that can elevate your online sales!
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Apr 16, 2025 • 1h 27min

Apple Crushed Their Ads So They Learned SEO and Hit $10M ARR

Jennifer Tsay and Jennifer Yeh, co-founders of Shoott, share their journey from startup struggles to hitting $10 million in annual revenue. They discuss the challenges posed by iOS 14.5 that skyrocketed their ad costs and how they pivoted to master SEO and diversified marketing strategies. Their innovative approach to democratizing professional photography and supporting gig photographers is inspiring. They also emphasize the importance of AI, referral programs, and financial guidance in scaling their business. Get ready for a deep dive into entrepreneurial resilience!

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