How to Do Blog SEO the Right Way (Using ChatGPT Without Ruining Your Brand)

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Dec 16, 2025

Discover why most bloggers get SEO wrong and learn a step-by-step approach to optimize your content with ChatGPT. Delve into how to analyze top-ranked posts, build effective outlines, and craft standout titles. Edward emphasizes the importance of adding personal experiences and real media to humanize AI-generated content. He shares insights on internal linking and why focusing on bottom-of-funnel SEO can yield better results. Tune in for practical tips that protect your brand and enhance your credibility!

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ADVICE

Reverse-Engineer Top Results

Reverse-engineer the top three ranking posts by copying each page and having ChatGPT summarize them in one conversation.
Use those summaries to build an outline with a standout page title, H1, URL slug, meta description, H2s, and H3s before filling content.

ADVICE

Craft A Standout Page Title

Make your page title stand out in the SERP by adding a specific benefit or angle rather than only the keyword.
Ensure the keyword appears in the title, URL slug, meta description, H1, and the start of the first sentence.

ADVICE

Build A High-Quality Outline

Copy H2s and H3s from the top three results, remove irrelevant sections, and combine what's useful into your outline.
Use tools or ChatGPT to extract headings and then edit the generated outline before filling it in.

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