Earned Media 101: How to Get Press, Podcasts, and Brand Mentions Without Paying

E899: Breaking down how earned media actually works - and how brands, founders, and creators can get press, podcast interviews, and brand mentions without paying influencers or agencies thousands of dollars.

I'm joined by Bridget Sicsko and Lydia Bagarozza from Visibility on Purpose.

We go deep into what journalists, podcast hosts, and writers are really looking for, why most pitches fail, and how to position yourself so third parties want to talk about your brand.

This is a practical conversation focused on execution, not theory.

What we cover in this episode: - What earned media is and why it compounds across SEO, branding, and conversions - How to pitch journalists and podcast hosts the right way - The biggest mistakes people make when trying to get press coverage - Why press releases are often misunderstood - and when they actually make sense - Cold outreach vs inbound media opportunities - How to follow up without annoying writers or hosts - How to write better email subject lines for media pitches - Why relevance matters more than credentials - How to research writers before pitching them - When to use press releases vs direct outreach - How journalists really use platforms like HARO-style requests - The role of niche publications in building authority - How to use brand mentions to get more brand mentions - Turning one media win into long-term credibility - How podcasts fit into an earned media strategy - How AI tools can help with editing and clarity (without replacing human judgment)

About Visibility on Purpose, Bridget & Lydia's PR firm: Visibility on Purpose is a PR consulting studio helping small business owners get seen, featured, and remembered. Founded in 2023 by Publicist Lydia Bagarozza and Speaker Bridget Aileen Sicsko, the studio bridges the gap between DIY PR and expensive agencies - giving founders the strategy they need to confidently manage their own visibility. Together, they're improving modern PR by giving brands industry tools and publicist-level insights to tell their own stories and attract meaningful press.

⭐️ Bridget & Lydia's free Get Featured Class - https://www.visibilityonpurpose.com/getfeatured ⭐️ Visibility on Purpose - https://www.visibilityonpurpose.com/ ⭐️ Visibility on Purpose on Instagram - https://www.instagram.com/visibilityonpurpose/ ⭐️ Visibility on Purpose on LinkedIn - https://www.linkedin.com/company/visibilityonpurpose ⭐️ Visibility on Purpose on YouTube - https://www.youtube.com/@visibilityonpurpose ⭐️ Visibility on Purpose on Pinterest - https://www.pinterest.com/visibilityonpurpose

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to Earned Media 00:53 Meet the Experts: Bridget and Lydia 04:59 Common Mistakes in PR Outreach 10:53 Effective PR Tools and AI Integration 14:35 Press Release Best Practices 22:01 Exploring PR Distribution Services 24:19 Success Stories with PR Newswire 27:14 Strategies for Effective Media Outreach 29:06 Leveraging Brand Mentions for Growth 31:41 Building Relationships with Journalists 35:12 Creative PR Tactics and Social Proof 42:38 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#publicrelations #earnedmedia101 #linkbuilding #backlinks