The Edward Show 5 Practical Moves That Will Make You a Better Marketer
E896: I break down five practical moves that will make you a better marketer. These are things I personally do and use across my own sites, emails, and social channels. No theory. No motivation talk. Just tactics that actually move the needle.
This is especially useful if you work in SEO, digital marketing, ecommerce, or content, but everything here applies broadly to anyone trying to grow traffic, trust, and conversions.
What you'll learn:
π₯ The informational regex: ^(who|what|where|when|why|how|was|did|do|is|are|aren't|won't|does|if)[" "] π₯ The ecommerce regex: ^(buy|order|purchase|get|best price|cheap|discount|deal|promo|offer|sale|where to buy|how much|cost of|price of)[" "] - How to use Google Search Console to find informational keywords your site is already showing up for - How to identify keywords ranking in positions 4 - 20 and turn them into traffic with simple on-page changes - When to expand an existing page vs creating a brand new page for a keyword - How adding a phone number to your site increases trust and conversions - How to add a phone number without exposing your real number or dealing with spam - Where to place a phone number on your site depending on your business model - How to find ecommerce and buyer-intent keywords using the same Google Search Console method - How to spot purchase-focused searches your site is already ranking for - How to improve Gmail open rates with a simple profile change almost no one is using - How to use a moving profile image or animated logo in Gmail - Why posting consistently on LinkedIn is one of the highest leverage marketing habits right now - How LinkedIn posts can rank on Google and drive compounding visibility - Why cross-posting the same content to LinkedIn, π, Facebook, and Threads works - Real examples of how fast impressions grow with consistent posting
This is episode 896 of my daily digital marketing podcast. I've published an episode every single day for over two years, and everything I share here comes directly from what I'm testing and using in real time.
π Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction: 5 Tips to Become a Better Marketer 00:03 Tip 1: Google Search Console for Informational Keywords 02:18 Tip 2: Using Phone Numbers to Boost Customer Trust and Engagement 05:32 Tip 3: Finding and Targeting E-commerce Keywords 06:35 Tip 4: Increasing Gmail Open Rates with Animated Icons 09:21 Tip 5: Growing Your Presence on LinkedIn 12:01 Conclusion and Bonus Tip Number 6
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#searchengineoptimization #digitalmarketing #ecommerce #marketingtactics