The Edward Show

The SEO Trick That Breaks All the Rules: How Ultra-Long Page Titles Boost Rankings

10 snips
Aug 6, 2025
Dive into the world of SEO where longer page titles reign supreme! Discover how ultra-long title tags, exceeding 200 characters, can boost Google rankings against traditional norms. Real case studies showcase impressive traffic gains that challenge the 60-character limit. Learn best practices for crafting these extended tags without falling into keyword stuffing traps. Plus, get inspired by examples that break the mold and rethink your approach to SEO.
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ANECDOTE

Real SEO Wins With Long Titles

  • Longer page titles of over 200 characters increased clicks and improved rankings in real SEO cases.
  • Examples include moving a law firm from position six to four and doubling a title length to 197 characters with click boosts.
INSIGHT

Long Titles Provide Better Context

  • More keywords in titles add relevance, increasing chances of ranking for varied search intents.
  • Google rewriting titles means longer, more contextual tags help it understand your page better.
ADVICE

Structure Titles For Clicks

  • Start titles with the target keyword, then add a vertical line, a benefit to differentiate, and finally your brand name.
  • Don't worry if the title goes beyond 60 characters as Google often truncates but benefits click-through.
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