The Edward Show Google’s June 2025 Core Update: Biggest Winners, Losers & What It All Means
Aug 1, 2025
Discover the major implications of Google's June 2025 Core Algorithm Update, as it reshapes the search landscape. Explore the biggest winners like YouTube and Macy’s, alongside significant losers such as Amazon and LinkedIn. Gain insights from Lily Ray's thorough analysis and learn why some previously penalized sites are bouncing back. Delve into category-specific trends across entertainment, retail, and health, and get practical tips to adapt your site for success in this evolving environment.
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Recovery for Previously Penalized Sites
- Google's June 2025 Core Update notably helped sites previously penalized in past updates like September 2023 to recover visibility.
- This signals Google's commitment over time to reevaluate and improve how quality and relevance are assessed in rankings.
YouTube and UGC Lead Winners
- Video platforms and user-generated content sites gained strong visibility boosts in Google's update, showing a preference toward engaging, user-driven content.
- YouTube led with the highest gains, reinforcing Google's favoring of authoritative multimedia content.
E-Commerce Sites Lost Visibility
- Major e-commerce platforms like Amazon and Target suffered significant visibility loses in the update.
- This suggests Google's revised algorithms penalized certain retail and general merchandise categories during this core update.