The SEO Scheme That Gets You Free Content, Backlinks, and Brand Searches

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Aug 14, 2025

Discover a proven SEO strategy that transforms industry experts into guest contributors, delivering free content and natural backlinks. Learn how to enhance brand visibility using HARO and create shareable assets that naturally promote themselves. Explore innovative tactics like AI tools for streamlined editing and effective categorization to boost website authority. This approach not only improves search rankings but also solidifies your brand's presence in your niche, driving long-term organic growth.

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INSIGHT

Branded Searches Boost Authority

Increasing branded searches improves authority, engagement, and top-of-mind awareness for your site.
Edward presents a repeatable system that ties guest contributions to organic growth and brand signals.

ADVICE

Harvest Expert Content Via HARO

Use HelpReporter.com to solicit expert answers and source content from industry contributors.
Ask respondents for longer responses so you can turn short quotes into full articles.

ADVICE

Ask For Expanded Contributions

Request contributors expand their answers into several paragraphs to create complete articles.
Use AI like Claude only for grammar, titles, and light revision to keep authenticity.

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E770: My proven SEO strategy for getting free content, earning natural industry backlinks, and increasing branded searches - all while building topical authority in your niche.

This is a repeatable system that turns industry experts into content contributors who help grow your traffic, brand awareness, and search rankings.

You’ll discover how to: - Attract guest authors and industry experts to write for your site at no cost - Turn those contributions into one-way editorial backlinks, social shares, and brand mentions - Increase brand searches that improve your authority in Google’s eyes - Use AI tools to streamline editing while keeping the content authentic - Build a scalable content marketing loop that fuels long-term organic growth

This isn’t just another SEO tip - it’s a complete link building and content marketing framework that strengthens your E-E-A-T signals, improves your SERP visibility, and keeps your brand top of mind in your industry. Whether you’re focused on white hat link building, topical authority, or branded keyword growth, this approach works.

What you’ll learn: - Leveraging expert contributions for SEO content creation - Getting high-value backlinks without cold outreach - Creating shareable content assets that promote themselves - Using internal linking and site structure to highlight your best pages

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction 00:06 Benefits of Increased Branded Searches 00:38 Overview of Help A Reporter Out (HARO) 01:52 The Scheme: Getting More Content from Experts 02:23 Using AI for Content Revision 02:35 Creating Heading Images 03:06 Incentivizing Social Shares with Quote Images 04:36 Optimizing Author Pages for SEO 05:17 Using Mediocre Content 06:29 Maximizing Backlinks and Clout 06:59 Advanced Tactics: NoFollow Links 07:27 Targeting Industry-Specific Guest Contribution Keywords 08:49 Building Topical Authority and Engagement 09:54 Conclusion

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #linkbuilding #backlinks