The Edward Show 3 Marketing Exercises Every Marketer Should Try (One Changed My Life)
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Aug 12, 2025 Discover three transformative marketing exercises that can elevate your SEO and refine your copywriting. Learn how to optimize your website structure for better search engine rankings and craft a compelling value proposition. Uncover the life-changing strategies that enhance user experience and build marketing discipline for sustainable growth. Delve into the vital role of persistence in overcoming obstacles and staying focused in the competitive marketing landscape. Perfect for anyone seeking to boost visibility and drive long-term success!
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Design A Two-Click Site Architecture
- Structure your site with hub pages and subfolders so important SEO pages stay within two clicks of the homepage.
- Use hub URLs (e.g., /alternatives/) and footer/top navigation to prioritize and house bottom-of-funnel pages for crawlability.
Use Location Hubs For Local Pages
- For local businesses, create a location hub like /privacy-fence-locations/ and then individual city pages beneath it.
- Make detailed city pages and optionally surface key locations on the homepage for user clarity and SEO.
Craft A One-Sentence Value Proposition
- Write a one-sentence value proposition that states what you do, the result you deliver, and how you differ from competitors.
- Put this elevator pitch on your homepage and use it across outreach to build E-E-A-T and consistent messaging.