

#4774
Mentioned in 6 episodes
Behind the Cloud
The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized an Industry
Book • 2009
In 'Behind the Cloud', Marc Benioff shares the story of how Salesforce.
com evolved from an idea to a global leader in cloud computing.
The book is structured into 111 'plays' organized into nine thematic playbooks, including sales, marketing, technology, events, finance, philanthropy, leadership, global, and starting-up.
These plays provide practical lessons and insights that other entrepreneurs and business leaders can apply to their own ventures.
The book chronicles Salesforce's growth, its innovative approaches to business and technology, and its impact on the industry, offering valuable advice on how to build and grow a successful company.
com evolved from an idea to a global leader in cloud computing.
The book is structured into 111 'plays' organized into nine thematic playbooks, including sales, marketing, technology, events, finance, philanthropy, leadership, global, and starting-up.
These plays provide practical lessons and insights that other entrepreneurs and business leaders can apply to their own ventures.
The book chronicles Salesforce's growth, its innovative approaches to business and technology, and its impact on the industry, offering valuable advice on how to build and grow a successful company.
Mentioned by











Mentioned in 6 episodes
Mentioned by 

as a book where the author believes the number one CEO job is talent acquisition and recruiting.


Ravi Abuvala

343 snips
$25m CEO Coaches me on How to Grow our Business - Ravi Abuvala: Scaling with Systems
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, referencing Marc Benioff's emphasis on message repetition.

Dave Gerhardt

28 snips
#198: Marketing Leadership | How To Run Marketing, Creating Categories, and the Role of Marketing in Revenue Growth with Kyle Coleman, CMO at Copy.ai
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as a book that inspired Buddy Media's approach.


Mike Lazerow

14 snips
Zuck turned down our pitch, changed his mind, and we made $745 mil
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as a master class in building an enterprise B2B SaaS company and containing great marketing basics.

Sarah Franklin

#225 CEO Lattice, Sarah Franklin: Trailblazer
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as an influential book on branding, shaping her approach to Speckett's brand building.

Melanie Fellay

Scaling with Purpose - Melanie Fellay - Not Another CEO Podcast - Episode #24
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in the context of Salesforce's sales playbook.


Tomasz Tunguz

SaaStr 769: The State of SaaS Go-to-Market with Theory Ventures General Partner Tomasz Tunguz
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as a book he has reread multiple times, gaining new insights each time due to changing contexts.

David Cancel

#153: Read Every Day
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when discussing Salesloft's marketing stunts at Dreamforce.

Kyle Porter

Startup Stunts & Loving Your Customers with Kyle Porter - The Transaction - Ep. 33