#4774
Mentioned in 6 episodes

Behind the Cloud

The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized an Industry
Book • 2009
In 'Behind the Cloud', Marc Benioff shares the story of how Salesforce.

com evolved from an idea to a global leader in cloud computing.

The book is structured into 111 'plays' organized into nine thematic playbooks, including sales, marketing, technology, events, finance, philanthropy, leadership, global, and starting-up.

These plays provide practical lessons and insights that other entrepreneurs and business leaders can apply to their own ventures.

The book chronicles Salesforce's growth, its innovative approaches to business and technology, and its impact on the industry, offering valuable advice on how to build and grow a successful company.

Mentioned by

Mentioned in 6 episodes

Mentioned by
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Ravi Abuvala
as a book where the author believes the number one CEO job is talent acquisition and recruiting.
343 snips
$25m CEO Coaches me on How to Grow our Business - Ravi Abuvala: Scaling with Systems
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Mike Lazerow
as a book that inspired Buddy Media's approach.
14 snips
Zuck turned down our pitch, changed his mind, and we made $745 mil
Mentioned by
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Sarah Franklin
as a master class in building an enterprise B2B SaaS company and containing great marketing basics.
#225 CEO Lattice, Sarah Franklin: Trailblazer
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Melanie Fellay
as an influential book on branding, shaping her approach to Speckett's brand building.
Scaling with Purpose - Melanie Fellay - Not Another CEO Podcast - Episode #24
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Tomasz Tunguz
in the context of Salesforce's sales playbook.
SaaStr 769: The State of SaaS Go-to-Market with Theory Ventures General Partner Tomasz Tunguz
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David Cancel
as a book he has reread multiple times, gaining new insights each time due to changing contexts.
#153: Read Every Day
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Kyle Porter
when discussing Salesloft's marketing stunts at Dreamforce.
Startup Stunts & Loving Your Customers with Kyle Porter - The Transaction - Ep. 33

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