Kyle Porter, Founder of Salesloft and master of marketing stunts, shares his wild tales of branding, including hiring a Marc Benioff impersonator at Dreamforce. He discusses the impact of creative marketing strategies like a drone money gun and how these bold moves elevated brand visibility. Porter emphasizes the importance of cultivating a loving company culture that resonates with customers, fostering loyalty that makes them champions for your brand. Join him for laughter and insights on the power of customer engagement and organizational health.