Elliot Greenwald

Elliot Greenwald, Head of Go-to-Market Operations at Sierra, has a rich background in building GTM systems at companies like Google and Salesforce. He discusses the evolution of sales funnels as a critical sales superpower. Elliot emphasizes the balance between automation and human intuition in sales. He also delves into the transformative role of AI in customer interactions and outlines how personalized experiences can redefine go-to-market strategies. With insights from his diverse career, he offers tactical advice for RevOps and GTM pros looking to innovate.