The GaryVee Audio Experience This Is What Entrepreneurship Really Looks Like | Kass and Mike Lazerow
17 snips
Jun 3, 2025 
Kass and Mike Lazerow are dynamic entrepreneurs and co-authors of 'Shoveling $h!t: A Love Story About the Entrepreneur’s Messy Path to Success'. They candidly share the challenges of launching their book, revealing the emotional rollercoaster of entrepreneurship. The duo discusses the balancing act of parenting while building businesses, the dangers of societal comparison, and the importance of resilience. They emphasize the fulfillment found in organic business growth and sprinkle in personal anecdotes that make their journey relatable and inspiring.
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Grind Hard to Sell Books
- Go all in with your book launch efforts, including grassroots sales like selling directly at local parks.
- Don't wait for perfect marketing; take the reps and ask for the purchase personally.
Social Media Builds Community, Not Sales
- Don't rely solely on social media for book sales; it mainly builds community and followers.
- Use direct calls to action and offline strategies to convert interest into sales.
Love the Entrepreneurial Grind
- The grind and daily purpose of entrepreneurship drives genuine satisfaction.
- Doing what you love daily is fulfilling, not just filling time.
