The Influential Personal Brand Podcast

We live in a world obsessed with more—more followers, more likes, more views, more subscribers, more clients, more money. But what if more isn’t what you need? What if more is actually costing you peace, clarity, focus… and real results? In this powerful solo episode, AJ Vaden flips the script on one of the most deeply ingrained assumptions in marketing and entrepreneurship: that bigger is always better. Drawing from a recent conversation with long-time friend and marketing leader Lee Pepper, AJ dives deep into the difference between vanity metrics and real growth indicators—and why chasing the wrong metrics could be the very thing holding you back. If you've ever found yourself: Feeling pressure to "go viral" without knowing why Posting endlessly but getting no real traction Confused about what social media metrics actually matter Burnt out trying to “scale” a business you’re not equipped to handle Overwhelmed by more noise, more platforms, and more expectations …this episode is your wake-up call. You'll learn: ✅ Why “more” often brings more pressure, not more peace ✅ The hidden cost of chasing likes, followers, and superficial numbers ✅ The core real metrics that actually grow your personal brand and business ✅ How to turn existing engagement into real conversions and paying clients ✅ A simple mindset shift that could transform your marketing strategy overnight ✅ Why focusing on fewer platforms can generate more impact and income ✅ How doing less with intention outperforms doing more without purpose AJ reminds us that true influence isn’t measured by impressions—it’s measured by impact. And in this episode, she’ll help you reclaim your time, focus, and revenue by aligning your metrics with your mission. 🎧 Whether you're just starting your personal brand or scaling into your next level of influence, this is an episode you'll want to revisit again and again. 👉 Listen now and discover why being better is always more important than being bigger.

Lee Pepper, a marketing guru and former army officer, shares groundbreaking insights into business strategy. He reveals why most marketing fails—not due to tactics, but a lack of coherent strategy. By applying military frameworks like 'Commander’s Intent,' he illustrates how to foster innovation across departments. The discussion also emphasizes the importance of focusing on genuine engagement metrics over vanity metrics. Lee's transformative approach empowers leaders to enhance collaboration and redefine success in marketing.

Join JJ Virgin, a four-time New York Times bestselling author and health expert, as she recounts her remarkable journey of resilience. She shares how she reclaimed her brand after a tumultuous business exit and the life-altering experience of saving her son. JJ emphasizes the importance of investing in oneself, even amidst success, and how physical challenges can bolster mental resilience. Her story inspires aspiring entrepreneurs to embrace challenges and strive for personal growth in the competitive health and wellness space.

Discover how business strategies can transform your marriage! This enlightening discussion shares ten impactful habits that bolster both love and household management. Learn the importance of weekly planning meetings and shared family calendars to streamline chaos. Explore the benefits of creating a house manual and find out how outsourcing chores can strengthen your bond. Plus, uncover a unique 'gift' that keeps relationships vibrant. Packed with practical tips and heartfelt insights, this conversation is a must-listen for busy families!

Casey Caston, Co-founder of Marriage365 and speaker on relationships, joins the conversation. He shares how he and his wife turned their own marriage struggles into tools for others. They discuss balancing love and business, emphasizing the value of weekly marriage meetings. The importance of cultivating curiosity in relationships is highlighted, as is the need for intentional communication. Casey also touches on navigating marital changes as children grow up, and how positive relationship choices can leave a legacy for future generations.

Many entrepreneurs overlook their finances, jeopardizing their success. Discover the three crucial numbers every business owner should track each month. Learn the importance of separating personal and business finances, no matter your revenue. Understand the critical distinction between tax filing and tax planning. Explore a straightforward system for money management and budgeting for profit. This discussion is a vital resource for anyone looking to navigate their business finances and drive growth without the overwhelm.

In this engaging discussion, Greg Crabtree, a CPA and founder of Crabtree, Roe, and Burger, uncovers the financial truths entrepreneurs often overlook. He delves into the Labor Efficiency Ratio and Contribution Margin, essential metrics that can transform how business owners assess profitability. Greg teaches listeners how to use data-driven insights for hiring decisions, identify toxic productivity, and optimize growth without jacking up expenses. His roadmap offers actionable strategies for building capital-efficient businesses ready to thrive or sell.

Discover essential wealth management strategies tailored for entrepreneurs. Explore the vital pillars of protection, management, and growth while prioritizing experiences over mere money accumulation. Learn the importance of building a strong financial team and personalized tax strategies. Uncover the wealth waste calculator to assess potential financial losses and the benefits of fractional family offices. Finally, delve into conservative investment approaches and the power of using wealth to create positive societal changes.

Nicholas John, a content creator and former model with over a million Instagram followers, shares his remarkable journey from anonymity to social media stardom. He discusses how authenticity, rather than algorithms, drives engagement and trust. Nick reveals how overcoming imposter syndrome and leading with enthusiasm reshaped his approach. His experience with spirituality profoundly influences his content, showing that real connection and purpose come from serving others. This conversation is a blend of inspiration and practical advice for aspiring creators.

Discover the 'Who First' strategy that revolutionizes traditional marketing by prioritizing your audience over platforms and content. Vincent Phamvan emphasizes understanding your identity and the needs of your target audience, which can transform your messaging and impact. Instead of chasing trends, focus on who you're serving—this clarity can guide everything you create. Whether just starting out or realigning with your mission, remember: your message is meant for someone specific, not everyone.