The Influential Personal Brand Podcast The 5 Pieces of Content You MUST Create to Earn Endless Customers with Marcus Sheridan
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Sep 2, 2025 
In this engaging discussion, marketing expert Marcus Sheridan, known for the 'They Ask, You Answer' philosophy, reveals how to attract customers through savvy content strategies. He explains the 'Big 5' content types that every buyer investigates: cost, problems, comparisons, reviews, and best lists. Marcus shares insights on the power of pricing transparency, how AI influences visibility, and the significance of building trust online. His success story with a swimming pool company showcases actionable tips for transforming casual viewers into loyal customers.
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From Pool Questions To A Content Engine
- Marcus Sheridan started by listing every customer question about fiberglass pools and published one piece of content per night.
- That effort made Riverpools the highest-traffic pool site and launched his speaking career.
Most Of The Sale Happens Before Contact
- Buyers complete over 80% of the buying journey before contacting a seller.
- That means companies must be the source of answers earlier or risk losing trust to others or AI.
The Big Five Research Questions
- Marcus defines the Big Five topics buyers always research: cost, problems, comparisons, reviews, and best.
- These five subjects are the gateway queries that determine who wins the customer's business.
