The Influential Personal Brand Podcast One Rich Relationship 1,000 Casual Connections: The Framework That Built a $100M Network with Selena Soo
Oct 14, 2025
In this engaging conversation, Selena Soo, a USA Today bestselling author and a multi-seven-figure entrepreneur, reveals how to forge rich relationships that drive success. She introduces her powerful '6 Circles of Connection' model, highlighting the difference between casual contacts and meaningful connections. Selena discusses the transformative concept of breathtaking generosity, shares strategies for connecting with influencers, and emphasizes the importance of nurturing your network, especially in an AI-driven world. This insightful session offers actionable advice for elevating your personal brand.
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Definition Of A Rich Relationship
- A rich relationship creates financial abundance and is connected to your goals.
- These relationships must be healthy, supportive, and make you feel safe.
Cultivate Five Essential Roles
- Build five relationship roles: mentors, supportive peers, promoters, team members, and confidants.
- Each role serves a distinct function toward your goals and support network.
Six Circles Of Connection
- Map your contacts into six concentric circles based on trust and proximity.
- This framework helps decide who deserves consistent energy and who stays at arm's length.
