The Influential Personal Brand Podcast From Bridal Shop Owner to Industry Icon: How Mindi Linscombe Built Two Empires from One Dream
Sep 23, 2025
Mindi Linscombe, founder of Something New Bridal and bridal business coach, shares her inspiring journey from a frustrating shopping experience to launching a successful bridal empire. She candidly discusses the sacrifices of entrepreneurship, including three years without pay and a risky $100K home equity loan. Mindi emphasizes the importance of authenticity in building trust and scaling her business, evolving into a global coaching platform. She also offers insights on collaborating with a spouse and adapting roles to match strengths.
AI Snips
Chapters
Transcript
Episode notes
From Bride Frustration To Business Idea
- Mindi decided to start Something New Bridal after a terrible dress-shopping experience that was either unfriendly or rundown.
- She told her husband she wanted to fix the broken experience and they used a home equity line to begin the shop.
Three Years Without Pay
- Mindi quit her job and worked without personal pay for three years while reinvesting every profit into the shop.
- She and Jordan repaid a $100,000 home equity line and lived very modestly to secure the business's future.
Personal Brand Is Reputation Online
- Mindi equates personal brand with reputation and uses authentic online presence to extend trust beyond local relationships.
- Showing real life (good and bad) helps customers feel close to the owners before they walk into the store.