The Influential Personal Brand Podcast Optimize Energy, Influence, & Income: Lessons from Ben Greenfield's High‑Performance Brand
Sep 30, 2025
In this engaging conversation, Ben Greenfield, a New York Times bestselling author and biohacker, shares his journey from personal trainer to entrepreneur. He reveals high-performance health hacks like grounding and light exposure to optimize energy and well-being. Ben discusses his shift to digital platforms for business growth and the importance of hiring help to scale effectively. Learn about his transparent supplement brand, Kion, and insights on balance in life and work, ensuring you thrive without burning out.
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From Gym Owner To Digital Entrepreneur
- Ben describes transitioning from running gyms to launching digital products after a profitable Ironman-week product launch.
- He used that income to move out of brick-and-mortar gyms and build an online business around coaching and content.
Burnout Led To A Lifestyle Pivot
- Ben recounts his brutal daily schedule before choosing online work to be present for his family.
- He left in-person training to homeschool and spend time with his pregnant wife and future children.
Stop Doing Everything Yourself
- Hire early and often instead of doing every task yourself to scale a personal brand.
- Delegating PPC, copy, affiliate and operations frees time to build a brand outside yourself.
