The Influential Personal Brand Podcast

Why Physicians Need a Personal Brand: How to take back control and confidence through real content with Dr. Mina

6 snips
Oct 7, 2025
In this engaging discussion, Dr. Mina, a Harvard-trained dermatologist and podcaster, shares her inspiring journey of reclaiming her voice and transforming patient education. She emphasizes why physicians must shed the stigma of self-promotion and embrace personal branding to meet patients where they are. Dr. Mina discusses how to create valuable content from everyday patient interactions, counters misinformation in medicine, and opens up new opportunities through her brand. Her insights offer a roadmap for health professionals seeking to balance authenticity with influence.
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ANECDOTE

Mid-Career Pivot Sparked By Crisis

  • Dr. Mina pivoted from a traditional dermatology career after turning 40 and facing pandemic uncertainty.
  • She launched The Skin Reel to help patients beyond clinic walls and reclaim professional autonomy.
INSIGHT

You Already Have A Personal Brand

  • Physicians already have a personal brand whether they curate it or not.
  • If doctors don't shape their reputation, others (reviews, institutions, social posts) will create it for them.
ADVICE

Record Short Teaching Videos

  • Turn on your webcam and record five-to-ten minute teaching videos to help patients.
  • Come from service, not fame, and use content as patient education.
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