The Influential Personal Brand Podcast Your Competitive Advantage in a World of AI with Ryan Levesque
12 snips
Sep 16, 2025 Ryan Levesque, a seven-time Inc. 5000 CEO and author of the forthcoming book Return to Real, delves into building genuine human connections in an AI-dominated world. He shares his entrepreneurial journey from unique beginnings to the creation of the Ask Method, emphasizing the importance of authenticity and trust over algorithm-driven strategies. Ryan discusses how oxytocin fosters deeper relationships than dopamine, offering fresh strategies for brands to resonate in a noisy landscape. Expect practical insights on reclaiming your voice and prioritizing humanity.
AI Snips
Chapters
Books
Transcript
Episode notes
From Scrabble Jewelry To The Ask Method
- Ryan started with a Scrabble-tile jewelry business, which failed and taught him how to enter new markets.
- That path led to the Ask Method and a bestselling book that transformed his career.
Target The Hyper-Responsive 20%
- Ask the market deep open-ended questions to discover real pain, not surface preferences.
- Focus on the top 20% who give long emotional responses and triangulate with time and money spent.
Use Three Questions To Predict Buyers
- Use three questions: the single most important question, time spent, and money invested to predict buyers.
- Ignore low-response folks and build products for the overlapping Venn diagram center.
