
The Influential Personal Brand Podcast
Build and monetize your personal brand. This show is full of some of the best marketing tips for (aspiring) influencers, entrepreneurs, speakers, authors, coaches, executives, and anyone who wants to get their message out to more people. You’ll learn the strategies and tactics that any service-minded messenger can use to find their uniqueness and separate from all the noise to create more impact, influence, and income. Each episode is hosted by New York Times bestselling author and Hall of Fame Speaker Rory Vaden, and his wife, business partner and CEO of Brand Builders Group, AJ Vaden. Brand Builders Group is trusted by people like Lewis Howes (School of Greatness Podcast), Julie Solomon (The Influencer Podcast), and Chalene Johnson (Build Your Tribe Podcast) to provide personal branding expertise for themselves and/or their audiences.
Latest episodes

8 snips
Apr 7, 2025 • 59min
Don’t Chase Money—Chase Purpose: How Jamal Miller Built a 7-Figure Media Company from Rock Bottom
Jamal Miller, the founder of Miller Media Group and a purpose-driven entrepreneur, shares his remarkable journey from relying on food stamps to building a multi-million dollar media company. He emphasizes the value of chasing purpose over profit and reveals his groundbreaking "Circle of Purpose" framework. Jamal discusses the importance of redefining success, the spiritual breakthroughs that transformed his life, and his experiences launching a brand with his wife, urging listeners to sow into purpose even amid struggles.

Apr 4, 2025 • 9min
Why the Most Powerful Personal Brands Are Built on Service, Not Self
Discover the paradox of personal branding—it's not about you! Learn how the most compelling personal brands focus on serving others rather than self-promotion. Unpack the significance of adding value and how to tackle common misconceptions. Dive into the rewarding journey of prioritizing service over self-interest, which can lead to personal fulfillment and community impact. Plus, find out how a clear mission can eliminate fear and propel you toward true success.

13 snips
Apr 1, 2025 • 36min
How to Monetize Niche Events and Publications with Remington Ramsey
Remington Ramsey, a dynamic author and entrepreneur in real estate, shares his journey of building the Real Producers media platform. He discusses innovative strategies for creating community around niche publications and events, highlighting the resurgence of print media. Learn how to engage specialized audiences, leverage awards and events for brand growth, and maintain visibility in a competitive market. Remington emphasizes the importance of likeability and meaningful connections, proving that focusing on niche communities can turn passion into profit.

Mar 28, 2025 • 13min
The #1 Thing That’s Holding You Back from What You Want | Jason Stacy Episode Recap
Fear often lives in our minds, holding us back from achieving our dreams. The discussion emphasizes that confronting this fictional fear is key to unlocking our true potential. Listeners are encouraged to redefine failure as part of the journey towards success. Taking action is essential; only by facing our fears can we grow. It challenges everyone to identify their fears and commit to overcoming them, paving the way to a more fearless life.

4 snips
Mar 25, 2025 • 54min
Managing Your Emotions, Energy, and Environment for Long-Term Success with Jason Stacy
Discover how to build resilience and achieve long-term success by managing your emotions, energy, and environment. Jason Stacy shares his inspiring journey from homelessness to high performance and discusses the importance of self-awareness and focus. Learn techniques to reset and recharge amid chaos, and why giving 100% to your actions matters. Explore the power of supportive relationships and the role of humility in personal growth. This conversation offers valuable insights that can benefit anyone, regardless of their journey.

Mar 21, 2025 • 25min
3 Traits of Successful People
Successful people share key habits that set them apart. Excelling in your current role lays the groundwork for future opportunities. Trust-building is vital; it’s about relationships, not just tactics. Perseverance stands as the top predictor of success, reminding us that many give up too soon. Each mindset shift discussed is essential for anyone looking to boost their personal brand or build a thriving business.

Mar 18, 2025 • 45min
Creating More Digital Organization with Shawn Lemon
Do you feel frustrated and overwhelmed by digital clutter, lost files, or chaotic inboxes? In this episode of the Influential Personal Brand Podcast, we sit down with Shawn Lemon, founder of The Digital Organizer, to explore expert strategies for decluttering your digital life. Join us as Shawn offers practical tips for managing emails, passwords, files, and tasks efficiently, all while reducing stress and boosting creativity and productivity. From taming your inbox to mastering project management tools, this conversation is packed with actionable insights to help you reclaim your time and focus on what matters most. To learn how digital organization can transform your workflow and free up your energy for what truly counts, tune in today!

Mar 14, 2025 • 13min
What Makes a Great Offer | Zach Hesterberg Episode Recap
Why do people buy, and why should they buy from you? If you’re selling high-ticket offers, you need to understand what makes an offer truly compelling. In this special recap episode, we revisit our conversation with Zach Hesterberg, founder of Paid Events, to break down the key ingredients of a great offer. We explore how every purchase decision ties back to four core desires — better health, better relationships, more time, or more money — and why the best offers speak directly to these motivations. You'll also learn why people don’t buy processes or features; they buy results. Tune in to discover how to position your offer for maximum impact and make it irresistible to your audience!

Mar 11, 2025 • 46min
Using Paid Virtual Events to Scale Your High Ticket Offer with Zach Hesterberg
What if you could convert high-ticket clients without relying on exhausting one-on-one sales calls? Zach Hesterberg, founder of Paid Events, has helped business owners do just that. By leveraging paid virtual events, he’s helped generate six and seven-figure paydays while eliminating the unpredictability of traditional sales funnels. In this episode, he shares why events are one of the most efficient ways to build trust and increase conversions without burnout. He breaks down pricing strategies, event structures, and the biggest mistakes people make when hosting live events. You’ll also learn why shorter, multi-day sessions outperform all-day events, strategies for driving traffic using organic and paid methods, and how to create an irresistible offer for your audience. If you want to scale your business without relying on endless sales calls, this conversation is a must-listen. Tune in now!

Mar 7, 2025 • 17min
Who to Hire to Build an 8-Figure Business
Scaling your business starts with hiring the right people at the right time. In this episode, we dive into one of the biggest challenges entrepreneurs face—when and who to hire first. We break down the essential hires that will help you free up time, scale your business, and build a thriving personal brand. Hear why you should hire for your personal life initially and a first-hire suggestion that may surprise you. Learn about the value of outsourcing household chores, the role of an assistant, when you should consider hiring marketing support, and what makes marketing a "tactical" skill set. Find out about the pros and cons of contractors, hear advice for hiring an accountant, discover the importance of delegating client work, uncover the secret to scaling your business successfully, and delve into the fundamental departments every business needs. Join us to unpack the skills you need to build a high-performing team and take the next step in growing your business. Tune in now!