The Influential Personal Brand Podcast

Caleb Guilliams shares his journey of founding BetterWealth at just 21, challenging traditional views on wealth. He emphasizes the importance of aligning financial strategies with personal values for true success. The conversation delves into the significance of tracking money, the effective use of debt, and the distinction between consumption and saving. Caleb advocates for mindful money management and viewing finances as tools for personal growth, ultimately encouraging listeners to embrace a more intentional and empowered approach to wealth.

After our recent conversation with the author of the wonderful nine-book series The Secret of the Hidden Scrolls, Mike Thomas, and in line with our own Bestseller Lunch Plan at Brand Builders Group, we have laid out a four-step process that serves as a great longtail sales strategy. We begin with the importance of adequate market testing before exploring word of mouth, having a complete product, relying on a tunnel-vision marketing strategy, and the power of giving your product away to those in your target market. To end, we discuss the universal human condition of being willing to do more when our actions are incentivized.

Join Mike Thomas, the legendary author of The Secret of the Hidden Scrolls series, as he shares his remarkable journey selling over 650,000 books. He reveals the inspiration behind his time-traveling tales and details how he leveraged one transformative marketing strategy: influencer outreach. Discover his meticulous approach to engaging partners, the importance of physical copies for promotion, and the pros and cons of alternative marketing avenues, including Facebook and Amazon Ads. Mike's insights into the power of word-of-mouth marketing and community engagement are invaluable for aspiring authors.

If you're looking for excellent books to add to your list for 2025, then you have come to the right place! In today’s special recap episode, AJ shares her favorite reads from the past year, her top quotes from each book, and why you should put these titles on your reading list for 2025. Learn timeless lessons about growth and success in What Got You Here Won't Get You There by Marshall Goldsmith and Take the Stairs by Rory Vaden. Uncover deep personal teachings on marriage and faith in Sacred Marriage by Gary Thomas. And dive deep on leadership and relationships in The Go-Giver by Bob Burg and Unreasonable Hospitality by Will Guidara. Tune in now to find out why each of these books should be on your reading list for 2025!

AJ Vaden discusses her commitment to reading two books a month, sharing the most impactful reads of 2024. She highlights 'Unreasonable Hospitality' as essential for team dynamics and 'Sacred Marriage' for deepening relationship insights. 'The Go-Giver' emphasizes learning through connections, while AJ reflects on her husband’s 'Take the Stairs' regarding self-discipline. She encourages listeners to ask how they are implementing their learnings to create real change in their lives.

Most people don’t realize that there are three key components to delivering a world-class presentation. If you’re in that group, don’t miss today’s recap episode of The Influential Personal Brand podcast, where Rory breaks down these three essentials for speaking success! By following Rory’s advice and maximizing your content, charisma, and the circumstances of your setup, you’ll create a powerful connection with your audience and leave them with a memorable experience. To dive into these three keys, start listening now. Enjoy!

Lesley Logan, the Chief Pilates Officer at OnlinePilatesClasses.com, shares her expertise on transforming fitness through events. She discusses the power of in-person gatherings to build trust and monetize personal brands. Logan shares tips on securing venues and pricing strategies but highlights the unexpected successes of touring smaller cities. She also covers managing ticket sales, negotiating sponsorships, and enhancing attendee engagement in workshop formats. Tune in for insightful strategies to put yourself out there without waiting for an invitation!

Life is a series of choices that come with their own challenges. Embrace the hard parts to reap the rewards! The discussion encourages reflecting on tough decisions for 2025, emphasizing the balance between taking action and facing hardships. Personal stories illustrate how these challenges can foster growth and enhance well-being. Discover the secret to intentional living by weighing the benefits of hard choices against the consequences of inaction.

Chris Janssen, a leading results coach and bestselling author who has worked alongside Tony Robbins, shares her journey in this engaging discussion. She talks about her latest book, 'Grace Herself,' and the complexities of becoming a bestselling author. Janssen offers insights on the publishing landscape, emphasizing the importance of trust and community. She candidly explores her sobriety journey, promoting the idea of being 'sober curious' and encouraging listeners to tackle addiction one day at a time, always focusing on personal growth.

Explore the true essence of being a bestselling author, where impact trumps mere titles. Discover common misconceptions and the realities behind achieving bestseller status. Learn how team support and offline relationships play crucial roles in your success. Ultimately, it’s a reminder that making a difference in the world is what really matters for any author.