

The Influential Personal Brand Podcast
Rory & AJ Vaden
Build and monetize your personal brand. This show is full of some of the best marketing tips for (aspiring) influencers, entrepreneurs, speakers, authors, coaches, executives, and anyone who wants to get their message out to more people. You'll learn the strategies and tactics that any service-minded messenger can use to find their uniqueness and separate from all the noise to create more impact, influence, and income. Each episode is hosted by New York Times bestselling author and Hall of Fame Speaker Rory Vaden, and his wife, business partner and CEO of Brand Builders Group, AJ Vaden. Brand Builders Group is trusted by people like Lewis Howes (School of Greatness Podcast), Julie Solomon (The Influencer Podcast), and Chalene Johnson (Build Your Tribe Podcast) to provide personal branding expertise for themselves and/or their audiences.
Episodes
Mentioned books

11 snips
Nov 4, 2025 • 31min
Lead with Generosity: How to Build Influence Through Authentic Relationships with Keith Ferrazzi
Join Keith Ferrazzi, a number one New York Times bestselling author known for his insights on authentic networking and relationship-building, as he reveals transformative principles for fostering influence through generosity. He shares his five packets of generosity, the seven Ps of preparation, and the importance of vulnerability in creating genuine connections. Keith also discusses how AI will impact relationships, the significance of intentional networking, and the art of getting warm introductions without manipulation. Prepare to rethink networking!

Oct 28, 2025 • 53min
From $25 to $1 Million a Month: The Marketing Machine Behind a $300M Exit with Lee Pepper
In this engaging discussion, Lee Pepper, a U.S. Army veteran and marketing strategist, shares insights from his book, Never Outmatched. He reveals how a data-driven approach transformed a behavioral healthcare company, leading to a $300 million exit. Lee emphasizes the importance of measurable metrics and strategic planning over fleeting trends. He also discusses the necessity of paid search for quick market capture and the evolving role of AI in marketing. Discover how to build a predictable, revenue-generating marketing machine.

Oct 21, 2025 • 25min
How AI Will Affect the Future of Marketing for Small Businesses with Sara Nay
In this engaging discussion, Sara Nay, CEO of Duct Tape Marketing Group and author of Unchained, shares her insights on how AI impacts small business marketing. She emphasizes the importance of establishing strategy before outsourcing and highlights common pitfalls like relying on generic AI content. Sara advocates for leveraging AI as an assistant rather than a replacement, while stressing the need for authentic human connection to build trust. Small business owners will find valuable tactics to enhance their marketing effectiveness in a tech-driven world.

6 snips
Oct 14, 2025 • 46min
One Rich Relationship 1,000 Casual Connections: The Framework That Built a $100M Network with Selena Soo
In this engaging conversation, Selena Soo, a USA Today bestselling author and a multi-seven-figure entrepreneur, reveals how to forge rich relationships that drive success. She introduces her powerful '6 Circles of Connection' model, highlighting the difference between casual contacts and meaningful connections. Selena discusses the transformative concept of breathtaking generosity, shares strategies for connecting with influencers, and emphasizes the importance of nurturing your network, especially in an AI-driven world. This insightful session offers actionable advice for elevating your personal brand.

6 snips
Oct 7, 2025 • 44min
Why Physicians Need a Personal Brand: How to take back control and confidence through real content with Dr. Mina
In this engaging discussion, Dr. Mina, a Harvard-trained dermatologist and podcaster, shares her inspiring journey of reclaiming her voice and transforming patient education. She emphasizes why physicians must shed the stigma of self-promotion and embrace personal branding to meet patients where they are. Dr. Mina discusses how to create valuable content from everyday patient interactions, counters misinformation in medicine, and opens up new opportunities through her brand. Her insights offer a roadmap for health professionals seeking to balance authenticity with influence.

Sep 30, 2025 • 56min
Optimize Energy, Influence, & Income: Lessons from Ben Greenfield's High‑Performance Brand
In this engaging conversation, Ben Greenfield, a New York Times bestselling author and biohacker, shares his journey from personal trainer to entrepreneur. He reveals high-performance health hacks like grounding and light exposure to optimize energy and well-being. Ben discusses his shift to digital platforms for business growth and the importance of hiring help to scale effectively. Learn about his transparent supplement brand, Kion, and insights on balance in life and work, ensuring you thrive without burning out.

6 snips
Sep 23, 2025 • 50min
From Bridal Shop Owner to Industry Icon: How Mindi Linscombe Built Two Empires from One Dream
Mindi Linscombe, founder of Something New Bridal and bridal business coach, shares her inspiring journey from a frustrating shopping experience to launching a successful bridal empire. She candidly discusses the sacrifices of entrepreneurship, including three years without pay and a risky $100K home equity loan. Mindi emphasizes the importance of authenticity in building trust and scaling her business, evolving into a global coaching platform. She also offers insights on collaborating with a spouse and adapting roles to match strengths.

16 snips
Sep 16, 2025 • 53min
Your Competitive Advantage in a World of AI with Ryan Levesque
Ryan Levesque, a seven-time Inc. 5000 CEO and author of the forthcoming book Return to Real, delves into building genuine human connections in an AI-dominated world. He shares his entrepreneurial journey from unique beginnings to the creation of the Ask Method, emphasizing the importance of authenticity and trust over algorithm-driven strategies. Ryan discusses how oxytocin fosters deeper relationships than dopamine, offering fresh strategies for brands to resonate in a noisy landscape. Expect practical insights on reclaiming your voice and prioritizing humanity.

Sep 9, 2025 • 51min
The Double Win: How to Win at Work And In Life with Megan Hyatt Miller
What does it take to lead a thriving, values-driven company—while still winning at home? In this powerful episode, AJ Vaden sits down with Megan Hyatt Miller, CEO of Full Focus, for a transparent conversation about scaling a family business, redefining leadership, and prioritizing what matters most. From stepping into the CEO seat during a global crisis to navigating complex family dynamics at work, Megan shares candid insights on how she's built a flourishing business without sacrificing her personal life. Discover: The #1 mistake leaders make when delegating—and how to avoid it How to protect your culture during rapid growth Megan's "six practices of human flourishing" that every ambitious leader needs Why success without peace isn't really success at all If you've ever wondered how to grow a business and a family without burning out, this conversation will give you the framework—and the freedom—you've been craving.

26 snips
Sep 2, 2025 • 51min
The 5 Pieces of Content You MUST Create to Earn Endless Customers with Marcus Sheridan
In this engaging discussion, marketing expert Marcus Sheridan, known for the 'They Ask, You Answer' philosophy, reveals how to attract customers through savvy content strategies. He explains the 'Big 5' content types that every buyer investigates: cost, problems, comparisons, reviews, and best lists. Marcus shares insights on the power of pricing transparency, how AI influences visibility, and the significance of building trust online. His success story with a swimming pool company showcases actionable tips for transforming casual viewers into loyal customers.


