The Influential Personal Brand Podcast From $25 to $1 Million a Month: The Marketing Machine Behind a $300M Exit with Lee Pepper
Oct 28, 2025
In this engaging discussion, Lee Pepper, a U.S. Army veteran and marketing strategist, shares insights from his book, Never Outmatched. He reveals how a data-driven approach transformed a behavioral healthcare company, leading to a $300 million exit. Lee emphasizes the importance of measurable metrics and strategic planning over fleeting trends. He also discusses the necessity of paid search for quick market capture and the evolving role of AI in marketing. Discover how to build a predictable, revenue-generating marketing machine.
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War Room Sparked A Marketing Career
- Rory walked into Foundations Recovery Network and saw a war room with real-time dashboards on TV screens.
- That moment inspired Rory to take marketing seriously and meet Lee Pepper.
Data Replaces Marketing's Subjectivity
- Lee says data forces objective decisions and removes marketing's
Measure Leads That Matter
- Create KPIs that tie marketing to business outcomes like phone calls, forms, and live chat.
- Track only what translates into revenue and decision-making.
