Lee Pepper

U.S. Army veteran, marketing strategist, and author of Never Outmatched who helped scale a behavioral healthcare company dramatically and execute a multi-hundred-million-dollar exit; specializes in data-driven, military-inspired marketing systems.

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Oct 28, 2025 • 53min

From $25 to $1 Million a Month: The Marketing Machine Behind a $300M Exit with Lee Pepper

In this engaging discussion, Lee Pepper, a U.S. Army veteran and marketing strategist, shares insights from his book, Never Outmatched. He reveals how a data-driven approach transformed a behavioral healthcare company, leading to a $300 million exit. Lee emphasizes the importance of measurable metrics and strategic planning over fleeting trends. He also discusses the necessity of paid search for quick market capture and the evolving role of AI in marketing. Discover how to build a predictable, revenue-generating marketing machine.

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