Wealthy and Well-Known Podcast You Are Your Niche: How to Turn Life Lessons into Leads
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Jan 6, 2026 Uncover the art of niche storytelling and how your personal experiences can lead to business success. Discover how to choose the past version of yourself to serve and craft compelling stories that sell. Learn to master the elevator pitch with 'I help who to what' while leveraging the six-foot rule for networking. Contrast online algorithms with offline referrals to find opportunities. Use customer stories to build trust and shorten the sales cycle, ensuring your narrative resonates with the right audience.
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Story Defines Your Niche
- Your personal story defines your niche rather than the other way around.
- Tell the story you lived and your audience will reveal themselves.
The Struggle Is The Story
- A selling story is someone overcoming a clear obstacle to achieve a result.
- Focus your story on the struggle and the journey, not just the start or end points.
Tell Stories That Match Your Offer
- Only tell stories tied to what people pay you to solve; other stories create connection but not sales.
- Your selling narratives must align with your offers and client results.