The Influential Personal Brand Podcast Authenticity Is the Strategy: How to Build a Personal Brand That Actually Matters with Jessica Zweig
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Aug 12, 2025 
In a captivating conversation, Jessica Zweig, a bestselling author and branding powerhouse, reveals the heart of authentic personal branding. She emphasizes that true connection comes from service and being genuine rather than seeking visibility. Jessica shares her transformative spiritual journey and the mindset shifts crucial for avoiding burnout. Listeners can learn daily practices to maintain balance and empower their stories into impactful brands. This discussion is a vibrant call to turn authenticity into a powerful influence in business and personal lives.
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Branding Starts As Inner Work
- Jessica Zweig says a personal brand begins as inner work before it becomes a platform.
- Do the radical self-work to face your shadow and magnetize your right people.
Panel Moment That Changed Her Brand
- Jessica Zweig shared her bankruptcy and debt story on a panel and strangers lined up to talk.
- Her vulnerability gave people permission to own their truth.
Tell Truth From Love, Not Revenge
- Jessica Zweig advises to tell truth from love rather than to hurt or self-aggrandize.
- Share lessons in service of others' awakening, not for your own indulgence.
