The Duct Tape Marketing Podcast Marketing Chaos Ends With a Real System
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Jan 28, 2026 Sara Nay, CEO of Duct Tape Marketing and author of Unchained, builds marketing operating systems for service businesses. She explains why strategy-first planning beats tactic chasing. Learn how campaigns, SOPs, scorecards, and monthly rhythms create clarity and predictable growth. AI is used to amplify systems, not replace them.
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Marketing Needs An Operating System
- Marketing feels chaotic because businesses chase tactics without a system or strategy first.
- A Marketing Operating System brings strategy, processes, and scorecards into marketing like other business functions.
Begin With Deep Strategy Work
- Start strategy work with a marketing and brand audit, competitor research, and ideal client interviews.
- Use those findings to create ideal client profiles, core messaging, and a 90-day execution calendar.
Jewelry Store Lost In Generic Content
- Sara worked with a jewelry store that received generic social content from agencies and blended in with competitors.
- Research and unique messaging helped the store stand out and avoid one-size-fits-all tactics.