Marketing feels chaotic because most businesses are chasing tactics without a system to support them. In this episode, John Jantsch and Sara Nay explain why a marketing operating system brings clarity, accountability, and predictable growth. They walk through how strategy comes first, how campaigns turn strategy into action, and why systems create long-term business value. If marketing feels scattered or hard to measure, this conversation shows how to turn chaos into a repeatable system that actually works.
Today we discussed:
00:00 Why Marketing Feels Chaotic in 2025
02:21 What a Marketing OS Is and Why It Matters
04:53 Strategy-First Marketing for Small Business
08:14 Turning Strategy Into Marketing Campaigns
09:25 SOPs and Workstream Engine for Marketing
12:54 How AI Fits Into Modern Marketing Systems
15:24 Scorecards, Metrics and Marketing Dashboards
17:57 Monthly Momentum Meetings for Marketing Teams
20:27 Quarterly Optimization for Better Results
22:33 Agency vs Fractional CMO Service Models
24:32 Book a Call
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