The Duct Tape Marketing Podcast How to Own Your Marketing Strategy
21 snips
Aug 13, 2025 Sara Nay, CEO of Duct Tape Marketing and author of 'Unchained,' brings over 15 years of experience helping small businesses thrive. She discusses the shift from outdated marketing agency models to AI-enabled in-house capabilities. Nay emphasizes the risks of outsourcing and the importance of simplifying marketing strategies. She highlights the evolving role of marketers from doers to orchestrators in the age of AI and the necessity of owning marketing strategies as valuable business assets. Tune in to learn how to take control of your marketing!
AI Snips
Chapters
Books
Transcript
Episode notes
Contractor-Owned Ad Accounts
- A remodeling firm paid ~$10,000/month for ads without owning the accounts.
- They discovered the contractor owned the ad accounts and they'd have to rebuild if they left.
Prioritize Channels Where Customers Are
- Map your business, marketing, and team strategy before adding channels.
- Focus on the channels where your ideal customers actually hang out online.
Choose Partners Who Teach
- Hire external partners who ask hard business questions and teach you strategy.
- Demand regular, clear reporting and education so you understand what's working.
