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Empowering Small Business with AI & Strategy

The Duct Tape Marketing Podcast

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Rethinking Marketing: The Anti-Agency Approach

This chapter explores the challenges of the traditional agency model in marketing, focusing on common issues like client demands and scope creep. It introduces the anti-agency model, advocating for small businesses to reclaim control over their marketing through strategic leadership and AI integration. By emphasizing the need for a clear strategy before adopting AI tools, the chapter encourages a measured approach to enhance marketing efficiency and communication.

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