Marketing Spark (The B2B SaaS Marketing Podcast) Putting the spotlight on content, GA4, Website optimization and CTAs: Andy Crestodina
14 snips
Dec 7, 2022 
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Niche Content Advantage
- Content marketing is highly competitive, especially for broad topics.
- Deeper, niche content has greater success, particularly with targeted promotion.
Audience-Focused Content Strategy
- Start your content strategy by focusing on a specific audience.
- Understand their information needs before taking action.
Orbit's Content Evolution
- Orbit Media Studios' content strategy evolved over 15 years, starting with in-person events and a broad marketing blog.
- They later added original research and shifted to video content during the pandemic.