Putting the spotlight on content, GA4, Website optimization and CTAs: Andy Crestodina
Marketing Spark (The B2B SaaS Marketing Podcast)
Is Requesting a Demo a Good CTA?
A lot of websites. are peppered with CTA's suggesting that I ask for demo and I'm really not interested in a demo. Why do companies make mistakes there? And what are some of the basics they should be looking at in terms of making their site as user-friendly as possible? Another way to think of all this is that everything on your website is in fact just a hypothesis that you're testing.
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