Putting the spotlight on content, GA4, Website optimization and CTAs: Andy Crestodina
Marketing Spark (The B2B SaaS Marketing Podcast)
Content Marketing Mission Statement - Step Zero
If you're going to create content that aligns with what your target audiences want, where do you start? Well, that initial content marketing mission statement or the content strategy foundation is step zero. Start with the audience, it should be audience focused and then in the topics, let's get really specific about what is. And then finally, there's certain formats that are intrinsically differentiated, original research. It takes a little more planning and forethought and sometimes just courage and guts.
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