Putting the spotlight on content, GA4, Website optimization and CTAs: Andy Crestodina
Marketing Spark (The B2B SaaS Marketing Podcast)
The Search or Social Difference in Content Marketing
The search social difference is an obsession of mine and something that becomes very useful perspective for any content strategist. If you're inspired to create something on a topic, you can look at that topic and sort of instantly try to deduce if that's going to work better in search or worked in social. The classic recommendation of B2C is Instagram and Facebook and B2B is LinkedIn and Twitter is both.
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