AI Explored Using AI as a Content Analyst: How to Plan Your Next Steps
139 snips
Jan 7, 2025 In this enlightening discussion, guest Andy Crestodina, an expert in SEO and content strategy, shares his insights on leveraging AI for content analysis. He highlights how marketers can transition from traditional tools to AI-driven approaches to enhance data effectiveness. Andy delves into the importance of understanding B2B personas and refining them using AI. Additionally, he discusses optimizing sales pages and utilizing AI platforms like ChatGPT for actionable insights. The conversation emphasizes the dynamic AI landscape and the need for continuous learning in marketing.
AI Snips
Chapters
Books
Transcript
Episode notes
Andy Crestodina's Journey
Andy Crestodina has 23 years of experience in SEO and analytics and realized the significance of AI in marketing. He dedicated two years to researching and teaching AI methods alongside traditional strategies.
Using AI for Insight Extraction
Export reports from analytics tools and ensure the data is clean before uploading it to AI. This allows you to ask for insights and find correlations quickly.
AI as a Data Analyst
AI can serve as a substitute for a data scientist, helping to analyze reports and suggest actionable insights. This democratizes access to data analysis for marketers.
