AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
7min chapter
Using AI as a Content Analyst: How to Plan Your Next Steps
AI Explored
Understanding Personas in B2B Marketing
This chapter explores the significance of personas in B2B marketing, detailing how they go beyond demographics to encompass audience hopes, fears, and decision-making criteria. It highlights the process of refining these personas using AI tools and conducting gap analysis for enhanced marketing effectiveness.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode