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Content + AI

Andy Crestodina: Using AI to Improve Marketing Content Quality – Episode 18

Feb 18, 2024
Andy Crestodina discusses how AI enhances content quality at Orbit Media, focusing on audience research, persona development, and gap analysis. He emphasizes quality over quantity, efficient prompt management, and effective collaboration with AI tools in marketing content creation.
30:21

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • AI can enhance content creation by targeting the audience, creating personas, and tailoring articles for better engagement
  • Collaborating on content creation with AI prompts through shared documents fosters innovation and continuous content improvement

Deep dives

Utilizing AI for Audience Analysis and Persona Development

AI can significantly enhance content creation by first training it on the target audience, creating detailed marketing personas, and then utilizing AI to write articles tailored to these personas. By focusing on understanding the audience, marketers can achieve more effective and personalized content that resonates with their prospects.

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