The NTM Growth Marketing Podcast The NTM Growth Marketing Podcast #88 "How to Grow a Digital Agency with Andy Crestodina"
19 snips
May 6, 2024 
Andy Crestodina, Co-founder of Orbit Media, discusses his 24-year content marketing journey and the importance of generosity in content creation. He challenges traditional storytelling in marketing, emphasizes data-driven approaches, and explores the impact of trust-building strategies. Andy also shares insights on creating impactful, authentic content to connect with audiences.
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Starting Agency in Bedroom
- Andy Crestodina started his digital agency in 2001 from his second bedroom during the .com crash.
- He had no resume or portfolio but loved web design as the intersection of art and science.
Content Marketing as Generosity
- Build your marketing on generous, helpful content to attract and retain an audience.
- The brand giving away the most value wins the largest audience and loyalty.
Train AI on Audience First
- Train AI on your target audience before using it for content creation.
- Without proper training, AI delivers generic, average information not tailored to your customers.