The NTM Growth Marketing Podcast

The NTM Growth Marketing Podcast #88 "How to Grow a Digital Agency with Andy Crestodina"

May 6, 2024

Andy Crestodina, Co-founder of Orbit Media, discusses his 24-year content marketing journey and the importance of generosity in content creation. He challenges traditional storytelling in marketing, emphasizes data-driven approaches, and explores the impact of trust-building strategies. Andy also shares insights on creating impactful, authentic content to connect with audiences.

21:12

Creator website

Episode guests

Andy Crestodina

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Quick takeaways

Content marketing is a contest of generosity, emphasizing audience value and engagement.

AI enhances content strategy by tailoring tools for audience targeting and improved personalization.

Deep dives

Andy's 24-year Content Marketing Journey and Philosophy Around Generosity

Andy, the co-founder of a 55-person digital agency, shares his experience in content marketing over 24 years. He emphasizes the importance of generosity in content creation and discusses their business growth without traditional advertising. Andy's approach focuses on inbound content, utilizing strategies like long-form content, original research, and early adoption of video.

Exploring the Power of Storytelling in Marketing and Visitor Engagement

02:39

Evolution of a Digital Agency and Content Marketing Strategies

03:57

Introduction

2min

Evolution of a Digital Agency

9min

Reevaluating Storytelling in Marketing

5min

Exploring the Marketing Impact of a Established Franchise and Trust Building Strategies

3min

Creating Impactful and Authentic Content to Connect with Audiences

3min

“I think of content marketing as a contest of generosity, which is just sort of a beautiful thing in a lot of ways.” -Andy Crestodina

Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 23 years, Andy has provided digital marketing advice to 1000+ businesses. Andy has produced 593 articles and videos on content strategy, search engine optimization, visitor psychology, Analytics and most recently, AI. These articles reach more than three million readers each year. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing. In this episode, Andy shares his 24-year content marketing journey and philosophy around generosity, while questioning some accepted storytelling notions.

Website: https://www.orbitmedia.com/

LinkedIn: https://www.linkedin.com/in/andycrestodina/

Instagram: https://www.instagram.com/crestodina/

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