The NTM Growth Marketing Podcast

“It’s all about human to human.” -Sivan Caspi Herner   Brigham Dickinson is the founder of Power Selling Pros, a company dedicated to transforming customer service teams into highly effective, persuasive, and revenue-generating forces. His journey began a decade ago when he realized that even high-quality leads could be lost due to poor call handling—an insight that inspired him to coach CSRs directly. Drawing on hands-on experience in both advertising and phone-based customer service, Brigham developed a training system that helps teams book more calls and wow more customers across industries from HVAC and plumbing to automotive and marketing services. Over the past ten years, he has scaled Power Selling Pros to help businesses worldwide optimize their call handling, uncovering hidden revenue and boosting customer satisfaction. In this episode, Brigham shares his lessons on turning ordinary interactions into measurable growth and why empowering CSRs is key to long-term business success. Website:https://powersellingpros.com/  LinkedIn: https://www.linkedin.com/in/brigham-dickinson/ YouTube: https://youtube.com/@powersellingpros?feature=shared Instagram: https://www.instagram.com/power.sellingpros/ Facebook: https://www.facebook.com/BrighamDickinsonPSP?mibextid=LQQJ4d   Sivan Caspi is a strategic marketing leader with over 15 years of experience from global B2B tech and B2C FMCG companies. She began her career building and growing leading consumer brands at companies like Kimberly-Clark and Tempo, before moving into the tech space, where she brings a unique blend of brand expertise and performance marketing know-how. As VP Marketing at CoolAutomation, Sivan leads global marketing strategy, brand positioning, and go-to-market execution. She has a proven track record in launching brands and products, scaling demand generation, and driving growth across international markets. Sivan believes that smart marketing happens where strategy meets execution, technology meets creativity, and data meets people. Because in the end, it’s not B2B or B2C - it’s human to human. Website: https://coolautomation.com LinkedIn: https://www.linkedin.com/in/sivancaspi/?originalSubdomain=il Instagram: https://www.linkedin.com/in/sivancaspi/   In this episode, we dive into the power of customer experience and smart marketing, exploring how businesses can unlock hidden revenue, scale globally, and connect with people on a human level.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

“It’s my job as a marketer to be an expert in what’s good… use whatever tools I can, and as quickly as I can.” -Chaz Ross-Munro   Chaz Ross-Munro is  a B2B marketing executive with a background in CRM, customer success, and operational transformation, she specializes in aligning marketing, sales, and delivery teams around unified data and strategic outcomes. With two decades of experience driving growth in the AEC and construction tech sectors, she’s led initiatives that have redefined how companies think about their customer lifecycle—from acquisition to retention. Her superpower is translating marketing strategy into business-wide impact. At Datumate, she led high-impact programs that leveraged customer insights, digital modeling, and CRM tools to turn complex construction data into actionable intelligence for decision-makers. She’s authored two books on CRM and AEC marketing strategy and helped over 120 companies implement scalable systems for sustainable growth. Whether building brand equity, driving operational alignment, or scaling GTM strategies, she bring a deep understanding of what makes organizations thrive. Website: https://www.chazrossmunro.com/  LinkedIn: https://www.linkedin.com/in/chazmarierossmunro/  YouTube: https://www.youtube.com/chazrossmunro  Facebook: https://www.facebook.com/chaz.rossmunro/   Austan Preuett is Austan Preuett is a seasoned marketing strategist and Director of Marketing at Lynx Systems, where she leads brand development, content strategy, and partner marketing in the physical security industry. With over 10 years of experience driving revenue growth and crafting impactful campaigns across tech, energy, and advertising sectors, Austan brings a results-driven approach to every project. She also serves as a board member for the International Association for Healthcare Security and Safety (IAHSS) Central Texas Chapter, championing safety innovation and industry collaboration. Website: https://www.lynxsystems.com LinkedIn: https://www.linkedin.com/in/austan-preuett/ Instagram: https://www.instagram.com/austan_preuett/ YouTube: https://youtube.com/@lynxduress?si=BaxJKCuyN3d9jG-v Facebook: https://www.facebook.com/austan.palmer   In this episode, we explore how data-driven strategy, customer insights, and innovative marketing approaches can align teams, elevate brand impact, and create sustainable business growth.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

“We can do so much more with much less people and working hours and it actually touches every aspect of our work.” -Almog Aley-Raz   Almog Aley-Raz is a seasoned CEO and entrepreneur with a rare combination of technical expertise and business acumen. With a career spanning startups and global corporations, Almog has led teams, products, and companies to indisputable success across medical devices, biometrics, and security solutions. He began his professional journey as a systems engineer in Israel’s Air Force before earning his MBA from Tel Aviv University and taking on leadership roles in technology-driven organizations. As CEO of CorNeat Vision, Almog drives the development of innovative medical solutions aimed at combating global corneal blindness and other ophthalmic challenges. Previously, he held senior positions at Nuance Communications, where he expanded biometric security solutions worldwide, and at Persay, where he guided company growth and technological innovation. Known for his fast-learning, multi-disciplinary approach, Almog combines strategic vision with hands-on leadership, empowering teams to tackle complex problems while scaling global impact. In this episode, he shares insights on leading technology-focused organizations, building products that change lives, and navigating the intersection of healthcare innovation and business strategy. Website: http://www.corneat.com LinkedIn: https://www.linkedin.com/in/almog-aley-raz-87559a/  YouTube: https://www.youtube.com/@corneatvision1122    Hila Peleg is a strategic marketing consultant and co-founder of Marketit, a boutique agency that helps startups and companies achieve their business goals in the most efficient, no-fluff way. With over a decade of experience in the digital health and medical startup ecosystem, I’ve led marketing strategy, brand positioning, and go-to-market execution for early-stage and scaling ventures. I specialize in turning complex concepts into clear messaging and actionable marketing plans that drive measurable growth. Website: https://www.marketit.co.il LinkedIn: https://www.linkedin.com/company/marketit-maximizing-business-growth/?viewAsMember=true Instagram: https://www.instagram.com/marketit_il/ Facebook: https://www.facebook.com/profile.php?id=61564907922869   In this episode, we dive into the intersection of healthcare innovation and marketing, exploring how visionary leadership and sharp strategy can bring life-changing medical solutions to the world.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

“The thread through my entire career is resonating with target audiences.” -Bret Rachlin   David Lahmi is a seasoned business development executive and wealth management specialist with over 20 years of experience in international finance. Currently the Co-Founder of Finberry and Head of Business Development at Shine Global Family Office, David has spent his career building trusted client relationships, guiding high-net-worth individuals, and leading initiatives that drive organizational growth. His background includes senior leadership roles at Lombard Odier, Credit Agricole, and BNP Paribas, where he specialized in private banking and strategic partnerships across global markets. Fluent in French, English, and Hebrew, David brings a dynamic, multicultural perspective to wealth management and business development.  Website: https://finberry.ai LinkedIn: https://www.linkedin.com/in/david-lahmi/  YouTube: https://finberry.ai/  Instagram: https://www.instagram.com/lahmiofficial/    Bret Rachlin is a Go-to-Market Strategist  With decades of marketing and communications experience primarily helping B2B companies grow, Bret develops and implements go-to-market strategies that align with how customers buy,reducing friction through the buying process. Additionally, Bret helps entrepreneurs monetize their expertise through thought leadership programs that build communities around the problems they solve, expediting revenue growth. When Bret's not working or spending time with his family, he's focused on living an active outdoor lifestyle, running, hiking and playing tennis. Having completed multiple marathons and half marathons and other exciting adventures like hiking from the North Rim to the South Rim of the Grand Canyon in one day, Bret has honed a competitive edge to prepare for arduous events and adapt to changes to ensure finishing them happy and healthy. Website: https://www.adapt2changes.com LinkedIn: linkedin.com/in/bretrachlin YouTube: https://www.youtube.com/@adapt2changes Facebook: https://facebook.com/bretrachlin Instagram:https://www.instagram.com/bret.rachlin   In this episode, we explore the intersection of wealth management and go-to-market strategy, uncovering how to build trust, reduce friction, and create sustainable growth in today’s fast-changing business landscape.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

“Language is more than just how we communicate and how we connect, right? It also can convey who you are and why you should or should not be monetized and taken seriously.” -Kanene Holder   Kanene Holder is an inclusive marketing strategist, AI ethics expert, and diversity consultant dedicated to reshaping how organizations communicate and innovate. With three National Endowment for the Humanities awards and a rich background in education and interactive theater, she has a unique ability to turn complex topics into transformative learning experiences for corporations, schools, and nonprofits. Recognized with a Colin Powell Fellowship for Policy Study and numerous speaking engagements on equity and the future of work, Kanene continues to be a leading voice in creating inclusive practices. As AI Integrations Manager for DEIGPT, she helps individuals and companies design ethical and effective AI strategies. In this episode, Kanene unpacks the intersections of marketing, AI, HR, and diversity—offering insight into how businesses can prepare for the future while keeping inclusion at the core.   Website: https://www.futurefixer.ai/ Facebook: https://www.facebook.com/kanene.holder LinkedIn: https://www.linkedin.com/in/kaneneayoholder/ Instagram: https://www.instagram.com/blackissuesissues/   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

“Marketing Operations is the practice of taking people, understanding what it is that the business is trying to do from a go-to-market perspective, and working to align those people to a process that enables that go-to-market through technology. And it’s always in that order. People, process, and technology.” -Mike Rizzo   Mike Rizzo is the Founder and CEO of MarketingOps, MO Pros, and MartechGuru—platforms dedicated to empowering Marketing Operations professionals and advancing the Revenue Operations field. With a background spanning ad tech, growth hacking, and beyond, Mike has built his career around aligning people, processes, and technology to drive effective go-to-market strategies. He also co-hosts Ops Cast, a leading podcast that explores industry insights and emerging trends. Through his community-driven approach, Mike has created innovative resources and a collaborative environment where Marketing Operations practitioners can grow, share knowledge, and thrive. In this episode, Mike dives into his perspective on branding and what it means both strategically and personally.   Website: https://marketingops.com/ LinkedIn: https://linkedin.com/in/mikedrizzo Instagram: https://www.instagram.com/marketingopscom

“A CMO Sidekick is whatever you want it to be, right? It’s your partner in crime. It’s your sounding board. It’s a person to help you fill in all of the tasks that you need done.” -Lindsey Scheftic   What does it mean to be a “CMO Sidekick”? For Lindsey Scheftic, it’s about being the trusted partner that today’s marketing leaders can rely on to navigate an ever-evolving industry. A tenacious problem-solver and seasoned marketing leader, Lindsey has built her career on uncovering growth opportunities across digital media, emerging tech, entertainment partnerships, and innovative product launches. In this conversation, she shares how the modern CMO role has shifted—expanding beyond brand and growth to include AI, automation, and new demands for agility. Lindsey breaks down how her “CMO Sidekick” concept supports overextended executives, filling in critical gaps while driving efficiency and strategy in a complex marketing landscape.   Website: https://thecmosidekick.com/ LinkedIn: https://www.linkedin.com/in/lindseyscheftic/ Instagram: https://www.instagram.com/thecmosidekick/

“Impact can be measured purely in dollars, or it can be measured in impact, which is the effect that our programs have had on changing the lives of children.” -Shelley Diamond   Shelley Diamond is a passionate builder of global brands and businesses, with expertise across a wide range of communications disciplines. As one of the highest-ranking female executives in advertising, she has championed marketing transformation for both domestic and global clients in the consumer and B2B spaces. In this interview, Shelley emphasizes that marketing should be viewed as an investment—integral to achieving real impact through advocacy and program success—not simply as an expense on the balance sheet. She shares how UNICEF approaches innovation through program effectiveness, leveraging technology, partnerships, and bold action to further children’s rights, education, and well-being. This includes adapting to modern challenges such as combating misinformation and navigating difficult terrains for vaccine delivery. Shelley explains how UNICEF integrates brand and performance marketing, using data-driven insights to identify and target audiences most likely to engage with and support their mission. By expanding their reach and tailoring their approach to different audience interests, UNICEF remains relevant and impactful in a crowded nonprofit space—while balancing the sector’s focus on expense versus program ratio. This conversation offers valuable lessons for anyone looking to align brand building with measurable, meaningful change.   Website: https://www.unicefusa.org/Facebook: https://www.facebook.com/UNICEF-USA/ LinkedIn: https://www.linkedin.com/in/shelley-diamond/ Instagram: https://www.instagram.com/unicefusa/   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

“I think if your focus with marketing is always how can you solve a problem for people, then you can do a lot of good because people are always going to be struggling with something so if you come up with a solution to that and offer it to the audience and figure out how to communicate that to them… then you can do a world of good.” - Beth Moncel   Beth Moncel founded Budget Bytes in 2009 as a way to slash her own grocery bills while still eating well during a financially difficult time. With a background in nutritional science and a love of numbers, she began sharing budget-friendly recipes with detailed cost breakdowns and step-by-step instructions. What started as a personal project quickly grew into a widely trusted platform that empowers home cooks to create healthy, delicious meals without breaking the bank. Over the years, Budget Bytes has evolved into a full-scale brand, complete with a bestselling cookbook, a mobile app, and an engaged audience across Instagram, YouTube, TikTok, and more. Beth has built her business by keeping her community at the center—responding to feedback, staying transparent with her audience, and delivering real value through accessible, no-fuss meals. In this episode, Beth takes us behind the scenes of her brand’s growth. She shares how Budget Bytes has adapted over time, the marketing strategies that have kept it thriving, and how she continues to focus on solving real problems for her audience. Beth also discusses how to stay authentic while scaling, how to navigate content creation through algorithm changes, and how she’s diversified her revenue streams with intention. Whether you're a content creator, marketer, or entrepreneur, Beth’s journey offers thoughtful insights on growing a brand with purpose, empathy, and lasting impact.   Website: https://www.budgetbytes.com/  Facebook: https://www.facebook.com/budgetbytes1 LinkedIn: https://www.linkedin.com/company/budget-bytes/about/ Instagram: https://www.instagram.com/budgetbytes/ Twitter: https://twitter.com/budget_bytes YouTube: https://www.youtube.com/c/BudgetBytesBlog TikTok: https://www.tiktok.com/@budget_bytes   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

"Documenting, not creating… A lot of the content just comes from living what you’re doing." - Angela Gargano   Angela Gargano is a former biochemist at Brown University turned fierce athlete, coach, international fitness model, speaker, and entrepreneur. In 2013, she left the lab to open her own gym in Cranston, Rhode Island—a pivotal step in forging a multi-faceted career in fitness and business. Since then, she’s competed on American Ninja Warrior multiple times, earned the title of Miss Fitness America 2016, and graced the cover of Oxygen Magazine. Driven by her mantra “Strong Feels Good,” Angela launched an online platform by the same name that helps women focus on strength over the scale. Her signature program, Pull-Up Revolution, has helped hundreds of women achieve personal breakthroughs—not just physically, but mentally and emotionally. In this episode, Angela reflects on the transformational power of living authentically. She shares how she turned her everyday experiences—training, setbacks, and small wins—into content that resonates deeply with her community. By documenting her journey rather than overproducing it, Angela has built a loyal following and scaled her brand with transparency, relatability, and grit. Tune in to hear how she’s built her business, embraced digital marketing as a lifestyle, and continues to empower others through strength.   Website: http://www.angela-gargano.com  LinkedIn: https://www.linkedin.com/in/angela-gargano/  YouTube: https://www.youtube.com/c/AngelaGarganoFitness Instagram: https://www.instagram.com/angela_gargano/ Facebook: http://facebook.com/groups/strongfeelsgood    Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments