The NTM Growth Marketing Podcast

"Brand is your story. That's the one thing that is unique about you." -Nick Usborne Abe Kasbo is the Founder and CEO of Verasoni, a global marketing communications advisory and agency that delivers integrated strategies for Fortune 500, middle-market, and startup clients, and he serves as a trusted advisor to C-suite leaders on branding, communications, and public relations. He is the author of Irresponsibly Digital, a call to action challenging businesses to rethink digital-first strategies with greater purpose, creativity, and measurable impact, and he has been featured in major outlets including The New York Times, Forbes, PBS, and Fox Business. Abe is an award-winning entrepreneur and humanitarian, including the 2025 Small Business Council of America Humanitarian Award, a documentary filmmaker whose PBS-distributed film The Arab Americans explores 150 years of cultural impact, and a founder of multiple philanthropic initiatives. He is a Seton Hall University Entrepreneur Hall of Fame inductee and holds advanced degrees in public administration, political science, and international relations. Website: https://verasoni.com LinkedIn: https://www.linkedin.com/in/abe-kasbo-3828913/ YouTube: https://www.youtube.com/verasoni Nick Usborne is a veteran copywriter, trainer, and digital marketing pioneer with over 40 years of experience helping brands and writers create clear, human-centered content. He trains digital marketers, copywriters, and content teams to protect authentic brand stories while using AI responsibly to generate content at scale, through his "AI + Emotional Intelligence" approach. Nick has written for global brands including Apple, Reuters, The New York Times, and Citibank, spoken at leading industry conferences, and led in-house trainings for organizations such as Intuit, Merck, and Walt Disney Attractions. He is widely recognized by industry leaders for his clarity of thought and continues to teach writers how to future-proof their work in the age of AI. Website: https://storyaligned.com/ LinkedIn: https://www.linkedin.com/in/nickusborne/ In this episode, we discover expert insights on blending AI, brand storytelling, and authentic marketing. Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

"Once you start to see the audience as the hero…you get that connection faster." -David J. Ebner Robert Bova is the President and CEO of AccuSpeechMobile, leading the company's growth in mobile voice automation technology that helps enterprises boost workforce productivity and operational accuracy by voice-enabling existing supply chain and field service applications. Website: https://www.accuspeechmobile.com/ LinkedIn: https://www.linkedin.com/in/bob-bova-89a287/ YouTube: https://www.youtube.com/channel/UCPix80ZfiISfCuQbn7ZpaJQ Facebook: https://www.facebook.com/VangardVoiceSystems/ David J. Ebner is the Founder and President of Content Workshop, a story-first content marketing agency that helps brands grow through strategic storytelling and high-quality content, and previously led his own consulting firm before merging it into Content Workshop as the business scaled. Website: https://contentworkshop.com/ LinkedIn: https://www.linkedin.com/in/davidjebner/ Facebook: https://www.facebook.com/contentwriterworkshop In this episode, we discuss expert insights on AI in marketing, brand storytelling, and sales strategies to accelerate business growth. Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

"One of our most unique and precious things we can use is our own voice." -Tina Dietz Tina Dietz is an award-winning vocal leadership expert and founder and CEO of Twin Flames Studios, a premier audio publishing company helping entrepreneurs and experts turn their voices into powerful audiobooks and professionally published books. A pioneer in voice-powered publishing, she led the industry's first fully guided remote audiobook recording experience and is known for transforming podcast content into lasting authority and revenue-generating assets. With over 20 years of experience across 30+ industries and eight countries, Tina has worked with global brands including Johnson & Johnson, GE, Aetna, and UGG. Recognized by Forbes and Inc., and a founding member of the Forbes Coaches Council, she is a trusted voice shaping the future of audio publishing. Website: https://twinflamesstudios.com LinkedIn: https://www.linkedin.com/in/tinadietz/ YouTube: https://www.youtube.com/@TwinFlamesStudios Instagram: https://www.instagram.com/twinflamesstudios/ Facebook: https://www.facebook.com/TwinFlamesStudiosLeadership/ Zachary Bernard is the founder of We Feature You PR, a public relations company that helps individuals and businesses establish themselves as thought leaders through podcasts and press. Since its inception, We Feature You PR has worked with 350+ clients, from solopreneurs to publicly traded companies, securing features in major publications like Forbes, Entrepreneur, and USA Today, and booking over a 1,000 podcast appearances. Website: https://wefeatureyou.com LinkedIn: https://www.linkedin.com/in/itszachb/ YouTube: https://www.youtube.com/@itszachb_ Instagram: https://www.instagram.com/itszachb_ In this episode, we explore leadership, podcast marketing, audiobook creation, and authentic AI strategies with Tina and Zach. Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

"Everything you publish should be useful." -Joshua Altman Joshua Altman is an experienced storyteller, strategist and creative force with more than two decades of experience shaping how people see, hear and connect with big ideas. Today, he leads beltway.media, a bold D.C.-based communications firm that helps brands and organizations cut through the noise. Before founding the firm, Joshua was a multimedia journalist at The Hill, diving deep into federal policy and covering high-stakes election cycles right from the front lines. Now he works with everyone from scrappy startups to federal agencies, helping them refine their message, elevate their brand and truly connect with their audience, whether that's customers, investors or the public at large. From reimagining agency websites to crafting magnetic stories, Joshua's work has one goal: to make communications clear, compelling, and impossible to ignore. Website: https://beltway.media/ LinkedIn: https://www.linkedin.com/in/joshuaialtman Roger Devine is the marketing director for SchoolAuction.net and an experienced marketing professional with a focus on helping small businesses, technology startups, and non-profit organizations. He has extensive experience in the software, merchant-processing, and publishing industries. Some of his specialties include business development, product positioning, pricing, and software marketing. Website: https://www.schoolauction.net/ LinkedIn: https://www.linkedin.com/in/rogerdevine/ Facebook: https://www.facebook.com/SchoolAuction In this episode, we discuss expert insights on growth marketing, AI agents, nonprofit fundraising, and advanced marketing strategies with industry leaders Joshua Altman and Roger Devine. Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

"No matter what your walk of life is, you will be able to impart a lesson that is relatively universal, that people who do something totally different will likely be able to take away and apply to their day to day life." -John De Goey David Margolin is a global marketing leader, strategist, and growth accelerator. He is currently the Chief Marketing Officer at Unilog, where he drives growth marketing, brand strategy, and business impact through Human-Augmented Composable Supply Chain Operating Systems. Previously, David served as Global CMO at Netafim, leading marketing transformation across 130 countries and implementing AI-powered strategies to boost demand generation, digital marketing, and global team performance. He has also held senior marketing leadership roles at Kramer Electronics, RADVISION/Avaya, and other global companies, building high-performing teams and delivering measurable business results. David is recognized for combining data-driven insights, storytelling, and innovation to position marketing as a core driver of business growth. Website: https://unilog.company/ LinkedIn: https://www.linkedin.com/in/davidmargolin/ YouTube: https://www.youtube.com/@Unilog-Supply-Chain-Management John De Goey is a portfolio manager, author, and industry thought leader dedicated to putting clients first. As a Portfolio Manager at Designed Securities, he helps families reach their financial goals while providing a high-quality, accessible investment experience. A Certified Financial Planner (CFP), Certified Investment Manager (CIM), and FP Canada FELLOW, John emphasizes education, transparency, and evidence-based strategies over market timing or risky bets. He has been twice named one of Canada's Top 50 Advisors and is the 2017 recipient of the Donald J. Johnston Award for his lifetime contributions to financial planning. In this episode, John shares his perspective on building client-focused investment strategies, the importance of professionalism in financial advising, and how families can achieve meaningful financial outcomes. Website: https://www.johndegoey.ca/ LinkedIn: https://www.linkedin.com/in/johndegoey/ In this episode, John and David explore how expertise, strategy, and innovation intersect to create meaningful impact—whether helping families reach their financial goals or driving business growth on a global scale. They share practical insights on building trust, leveraging data, and making decisions that deliver real-world results. Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

"AI can help us get to a destination faster... but it's not without some kind of oversight." - Catherine Holt Cat Holt is a marketing strategist, entrepreneur, and brand builder who has shaped some of the most iconic campaigns in modern advertising, including Progressive Insurance's Dr. Rick campaign. She is the Founder and Chief Brand Officer of Coologee, Inc., where she leads a one-team approach that blends agency expertise with client-side insight to drive measurable business impact. Cat also co-founded Lion + Owl, a kids' apparel brand that combines innovative design with a mission to promote kindness and inclusion. Previously, she held senior leadership roles at Falls & Co., Progressive Insurance, and several top agencies, helping brands evolve, grow, and connect with audiences in meaningful ways. Website: https://coologee.com/ LinkedIn: https://www.linkedin.com/in/catkolodij Instagram: https://www.instagram.com/coologee/# Substack: https://catholtcoologee.substack.com/ Michael Orkin is a professor, consultant, researcher, and author. His most recent book is "The Story of Chance – Beyond the Margin of Error" (Innovative Ink, 2025). He has appeared on numerous podcasts and TV shows and has been an invited speaker at many conferences. Dr. Orkin has a B.A. in Mathematics and a Ph.D. in Statistics from the University of California at Berkeley. He is currently a mathematics professor at Berkeley City College and Professor of Statistics Emeritus at California State University, East Bay.orm) Website: https://drmikeorkin.com LinkedIn: linkedin.com/in/dr-mike-orkin-5600584 Substack: https://drmikeorkin.substack.com/ In this episode, we explore how data, strategy, and creativity intersect to drive smarter decisions, stronger brands, and meaningful impact. Dr. Orkin and Cat Holt share insights from their respective worlds of statistics and marketing, showing how analysis and storytelling work together to shape success. Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

"AI was not going to take my job. People who use AI are going to take my job." -Carl Holden Carl Holden is a marketing innovator, AI strategist, and author with over 15 years of experience helping businesses grow through creativity, strategy, and technology. As the CMO of Zellus Marketing, Carl leads a team specializing in SEO, web design, automation, and digital strategy for clients across industries—from startups to established brands like HudsonAlpha, LawLers Barbecue, and the Athens Gas Department. He's also the CEO of RankBot, an AI-powered SEO platform designed to automate optimization with humor and efficiency, earning him recognition as a Top LinkedIn Voice in AI for 2024. Carl is the author of the Amazon Best Seller The INVEST Method, a modern framework that reimagines marketing principles for the digital era. A world semifinalist in Toastmasters and a sought-after public speaker, he brings energy, insight, and a touch of humor to every stage. Whether he's guiding businesses to the top of Google rankings or inspiring professionals to embrace AI, Carl's mission is simple: to make modern marketing smarter, faster, and more human. Website: https://rankbot.ai/ LinkedIn: https://www.linkedin.com/in/carlholdenmarketing/ Scott Desgrosseilliers is the founder and CEO of Wicked Reports, a leading first-party marketing attribution platform for high-growth eCommerce brands. With over a decade of experience analyzing billions in ad spend, Scott helps marketers cut through the noise to find what's really driving ROI. He's the creator of the 5 Forces System, a proven framework that turns messy marketing data into clear, confident decisions. Before Wicked Reports, Scott led and consulted on database and process management applications at Motorola, Quest Diagnostics, Breck Shampoo, Ovaltine, the Hong Kong 911 department, and Apartments.com. When not leading Wicked Reports, Scott can be found in Marblehead Massachusetts playing pickleball, meditating, or on the boat with the family. Website: https://www.wickedreports.com/ LinkedIn: https://www.linkedin.com/in/scottd71/ YouTube: https://www.youtube.com/@WickedReports Instagram: https://www.instagram.com/wickedreports/ In this episode, Scott and Carl share how data-driven insights and AI innovation are reshaping the future of marketing. They discuss how to uncover true ROI, streamline strategy through automation, and balance the precision of analytics with the creativity that drives human connection and business growth. Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

"I decided early on, before I was 20, that this was all about reinvention. Technology is coming. I didn't have time to get used to that first thought before the Apple showed up." -Jeffrey Wiener Jeffrey Wiener is an artist, creative director, and entrepreneur with over 30 years of experience at the intersection of art, design, and digital media. As the founder and creative director of Young Mind Interactive, he develops engaging educational content, animations, and games that blend creativity with learning. Jeffrey also leads Dangerous Media Productions, a marketing and social media consultancy specializing in building online visibility and driving measurable growth for brands. His artistic work, showcased through the Jeffrey Wiener Gallery, spans five decades of illustration, painting, and animation. A true digital pioneer, Jeffrey combines his background in fine art with a passion for interactive media to create meaningful experiences that educate, entertain, and inspire. Website: https://youngmindinteractive.com/ LinkedIn: (https://www.linkedin.com/in/jeffreywiener/) Instagram: https://www.instagram.com/youngmindinteractive/ Facebook: https://www.facebook.com/youngmindinteractive/ Stewart Cohen is a Filmmaker/Photographer who frames life in its best light. Working your way through his portfolio of commercials and stills, you are as likely to see heartfelt testimonials as Game Day humor, real people as celebs, with campaigns spanning fashion, kids, sports, wildly diverse storytelling and portraiture... He's gone swimming with sharks in the Galapagos and come up for air to stage a tongue-in-cheek musical comedy starring the townspeople of Mansfield, TX. They sing about being too busy for tourism. The throughline is seizing the moment to celebrate the joy of life. Cohen's company, SC Pictures, serves major clients including American Airlines, AT&T, Coca-Cola, Four Seasons, and Frito-Lay, with each project hitting exactly the right note for its intended audience. Beyond his skillset, Cohen has earned a reputation as a safe bet willing to take risks. He has taken a similar approach to business. He acquired footage and imagery house SuperStock in 2019, and made two more substantial acquisitions in the Summer of 2025: View Pictures, a leading Architectural Photography archive in the UK; and the Seattle-based Danita Delimont Stock Photography, which provides travel and nature-oriented images to travel and publishing clients. Cohen attended UT Austin, studied Film postgrad at USC, and assisted legendary photographer Helmut Newton, whom he counts among his most impactful mentors. His books include a monograph titled Identity,while Seeing Red takes a fun jab at the urban myth of redheads becoming extinct. Website: https://www.stewartcohen.com/ LinkedIn: https://www.linkedin.com/in/stewartcohen/ YouTube: https://www.youtube.com/@StewartCohenPictures Instagram: https://www.instagram.com/scpictures/ Facebook: https://www.facebook.com/stewartcohenpictures/ In this episode, we dive into the art of visual storytelling and creative entrepreneurship. Jeffrey and Stewart share how they've built lasting careers at the intersection of art, technology, and business—discussing everything from the evolution of digital media to the balance between commercial success and creative expression. Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

"When you bring the human approach… people bring business to you." -Sherry Grote Sherry Grote is an international marketing executive, speaker, and fractional CMO known for driving revenue growth and organizational alignment across global B2B SaaS companies. With over two decades of experience, she's led transformative marketing initiatives at every stage of business growth—from being the first employee at a startup that scaled to a scheduled IPO with Goldman Sachs to doubling revenue for a bootstrapped company in just nine months. Her leadership blends strategic vision with hands-on execution, harmonizing strategy, data, and collaboration to deliver measurable, scalable results. As the founder of The Harmony Hero Initiative, Sherry empowers caregivers and marginalized leaders to go from unseen to unforgettable, helping them balance purpose, performance, and personal well-being through coaching and executive development. Whether building high-impact demand generation engines, mentoring marketing leaders, or speaking on stages around the world, Sherry is passionate about turning complexity into clarity and growth into lasting impact. Website: https://theharmonyhero.com/ LinkedIn: https://www.linkedin.com/in/sherrygrote/ Instagram: @theharmonyhero Facebook: The Harmony Hero Mariam Nusrat is a Forbes Next 1k Entrepreneur, Clinton Global Honoree, Tedx speaker and winner of the Entrepreneur Elevator Pitch Show, Mariam Nusrat is a US-based Pakistani entrepreneur, with 11 years in the purposeful video games sector and 15 years of experience in the Edtech space, working at the World Bank across 22 different countries. Mariam is the Founder of Breshna.io, a no-code/AI game maker platform that empowers users to create, share and monetize their own purposeful video games at lightning speed, think Canva for games! The platform has over 2m game clicks, 180k registered game makers and 160k+ games published across education, social impact and marketing. Mariam has also raised $2.7m in seed funding from investors including Paris Hilton and Randi Zuckerberg. Mariam also founded GRID, a gaming studio that creates low-cost mobile games for positive behavior change among the bottom billion. The team has created games for a wide range of development projects focusing on education, reproductive health, climate action and social cohesion. Mariam is on a mission to unleash the power of no-code and AI technology to empower the next 100m people to tell their stories through video games. Website: https://breshna.io/ LinkedIn: https://www.linkedin.com/in/mariamnusrat/ YouTube: https://www.youtube.com/@Breshna Instagram: https://www.instagram.com/breshnagame/ Facebook: https://www.facebook.com/breshnagame/ In this episode, Sherry and Mariam share how purpose and innovation can transform both people and businesses. They discuss the power of authentic leadership, the rise of no-code and AI technologies, and how creativity—whether in marketing or game design—can be a force for empowerment, growth, and lasting impact. Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

"I wouldn't be able to be the Chief Marketing Officer of the company without AI. … It's like having a person expert in marketing that explains things exactly the way I want to understand them." -Gianluca Ferremi Gianluca is a technology expert with over 25 years of experience in innovation and digital transformation. He's launched two AR/VR educational apps used by 35,000 students, generated $46.5M in B2B sales, and co-launched the first low-cost Pay TV in South Africa. Specializing in soft skills development, Gianluca believes in an education that values human talent and personal growth. Website: https://www.wisepath.ai/ LinkedIn: https://www.linkedin.com/in/gianlucaferremi/ Most product demos suck. Madhav knows this better than anyone—after a decade in B2B marketing, he's seen thousands of terrible demos kill deals. That's why he leads marketing at Storylane, where 4,000+ teams like Gong, Clari and Rippling now create killer demos in 2 minutes instead of 2 weeks. Website: https://www.storylane.io/ LinkedIn: https://www.linkedin.com/in/madhavbhandari/ YouTube: https://www.youtube.com/@StorylaneOfficial/videos In this episode, we explore the intersection of education, technology, and storytelling—how innovation in both learning and marketing can unlock growth, impact, and connection. Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments