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The NTM Growth Marketing Podcast

Latest episodes

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Mar 31, 2025 • 38min

#131 "From Data to Impact: Driving Growth and Leadership in Marketing with Pooja Khandelwal and Lisa Bennett"

Pooja Khandelwal is a dynamic Marketing Leader with over a decade of experience driving growth in SaaS and B2B industries. She specializes in crafting data-driven strategies that boost engagement, optimize lead funnels, and deliver measurable ROI. Pooja is known for building cross-functional collaboration, fostering people-first cultures, and scaling marketing initiatives that leave a lasting impact. Website: https://www.civrobotics.com/  LinkedIn: https://www.linkedin.com/in/poojakhandelwal2024/ YouTube: https://www.youtube.com/@civrobotics  Instagram: https://www.instagram.com/civrobotics/#    Lisa Bennett is a seasoned marketer with over 25 years of experience working in a range of global tech companies. Most recently, she served as CMO at Kaltura, where she oversaw everything from marketing strategy to demand generation, public relations, and brand experience. In 2021, she played a key role in preparing the company for its successful IPO on Nasdaq. Lisa is a member of Israel’s Global CMO (G-CMO) community and a contributor to the Forbes Communications Council. Prior to her tenure at Kaltura, Lisa managed PR and communications at Cyota, where she contributed to its acquisition by RSA Security for $145 million. She then moved on to directing PR and marketing for RSA’s consumer business arm. Lisa is passionate about balancing the art and science of marketing while enjoying time with her four kids and dedicating herself to volunteer work. Website: https://wevo.energy/  LinkedIn: https://www.linkedin.com/in/lishkee/  YouTube: https://www.youtube.com/channel/UCwBpp5pV4TJu77LRvrt0R7Q    In this episode, we explore marketing insights, AI trends, and strategic growth with Pooja and Lisa.    Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
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Mar 24, 2025 • 33min

#130 "From Vision to Velocity: Scaling Success with Data-Driven Marketing with Carla Hartman and Sharon Argov"

Carla Hartman is a marketing and sales leader with a track record of success in starting and building the marketing function in mid-sized technology organizations and providing the consultation and guidance needed to enable local solopreneurs and small businesses to increase revenue. She has helped grow companies from $4M to $20M in ARR in durations of 18-24 months. From being the single ‘jack-of-all-trades’ marketing and sales profession to growing and leading teams of up to 9 people. Her skill set includes leading high-results & data-driven teams, implementing lead generation and demand generation programs that increase target pipeline, and providing strategic marketing plans to exceed revenue goals. Website: https://www.resolvetech.com/  LinkedIn: https://www.linkedin.com/in/carlamhartman/  YouTube: https://www.youtube.com/@ResolveTechSolutions  Instagram: https://www.instagram.com/resolvetechsolutionsrts/  Facebook: https://www.facebook.com/ResolveTechSolutionsRTS    Sharon Argov is the CMO of AI21. Argov has vast experience in building B2B marketing teams. Before joining AI21, she served as CMO of cybersecurity unicorn CYE, as VP of Growth at Hibob, Director of Marketing at 888 Holdings, and founded her own marketing boutique agency and is an expert in hyper growth VC backed companies. She is responsible for directing AI21's brand and marketing functions, focusing on data-driven decision-making to grow the company's presence among the developer community and the enterprise market. Website: https://www.ai21.com/ LinkedIn: https://www.linkedin.com/in/sharonargov/   In this episode, we explore innovative marketing strategies and learn more about AI’s role in marketing.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
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Mar 17, 2025 • 30min

#129 "From Fractional Growth to Full-Service Impact with Bradley Jacobs and Katie Wagner"

Bradley Jacobs is a passionate advocate for fractional work, having built a successful independent consulting business that generated $25K per month in just 25 hours per week after scaling businesses at Uber. Recognizing the challenges of client acquisition and revenue consistency, he founded Mylance Scale to transform marketing and sales for fractional executives. With a background in launching and managing high-growth operations at Uber and consulting across various industries, Bradley now helps fractional professionals build sustainable, high-value businesses while maintaining the freedom and flexibility they desire. Website: https://www.mylance.co/ LinkedIn: https://www.linkedin.com/in/bradley-r-jacobs/ Instagram: https://www.instagram.com/mylanceco/ Facebook: https://www.facebook.com/mylanceco/ Katie Wagner spent 15 years as a television and radio journalist, working for major news outlets like ABC, CBS, Fox, CNN, and NPR. Today, she is the owner of KWSM, a full-service digital marketing agency founded in 2010, where her team of brand journalists specializes in lead generation. With offices in Orange County, San Diego, Atlanta, and Las Vegas, KWSM helps businesses effectively connect with their audience and drive growth. Website: https://kwsmdigital.com LinkedIn: https://www.linkedin.com/in/katiewagnerkwsm YouTube: https://www.youtube.com/kwsmteam Instagram: https://www.instagram.com/kwsmteam Facebook: https://www.facebook.com/kwsmteam In this episode, we explore LinkedIn tactics and AI insights while diving into innovative marketing strategies with Bradley and Katie.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments  
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Mar 10, 2025 • 34min

#128 Planting the Seeds of Innovation in AgTech and Cloud with Mark Fishman and Ilanit Tseyrefman Parnas

In this episode, we explore innovative marketing strategies and tackle AI’s impact on business with Mark and Ilanit.  Mark Fishman is a seasoned agricultural executive with over two decades of expertise in driving agri-tech innovations. As CEO of AgrIOT Ltd., he has led the development of mobile technology for advanced agricultural applications, particularly in nitrogen uptake detection. With a strong background in leading Israeli agricultural startups and managing global agricultural projects, Mark combines strategic leadership with deep industry knowledge, supported by an MBA from Natanya Academic College and a BSc in Agriculture from the Hebrew University. Website: https://www.agriot.group/en/home LinkedIn: https://www.linkedin.com/in/fishman-mark/ Ilanit Tseyrefman Parnas is a dynamic marketing leader with over a decade of experience driving GTM strategy, demand generation, and thought leadership. As VP of Marketing at 2bcloud, she leads social media, events, and demand generation efforts, shaping the company’s market presence. Previously, she held key marketing roles at Glilot Capital Partners and KPMG Israel, leveraging her expertise in AI, big data, and cybersecurity, backed by an MBA in Marketing Management from Bar-Ilan University. Website: https://2bcloud.io/ LinkedIn: https://www.linkedin.com/in/ilanit-tseyrefman-parnas-ba692ba2/ Facebook: https://www.facebook.com/2bcloud/   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
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Mar 3, 2025 • 46min

#127 "Gold, Grit, and Glory with Kurt Angle"

"When you train to exhaustion, that's when the training truly begins." —Kurt Angle   Kurt Angle is an American professional wrestler, Olympic gold medalist, and actor. He won a gold medal in freestyle wrestling at the 1996 Atlanta Olympics with a broken neck, cementing his legacy as one of the greatest amateur wrestlers. Angle later transitioned to professional wrestling, becoming a multi-time world champion in WWE and TNA, celebrated for his technical skill, intensity, and charisma. Today, Jeremy and I speak with Kurt about his incredible stories from his Olympic triumphs to wrestling with WWE, mental health, and more. KurtAngleBrand.com, KurtAngle.org & project1nutrition.com to learn more.   Connect with Jeremy Weisz: www.rise25.com www.inspiredinsider.com   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
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Feb 24, 2025 • 38min

#126 "Growth and Flexibility in Modern Marketing with Rob Young and Yam Regev"

Rob Young is a seasoned Marketing Executive and Consultant with over 24 years of experience specializing in B2B Cyber Security, ITOps, and DevOps SaaS GTM. With a strong foundation in IT Operations and Market Research, he delivers impactful outcomes for CISOs and CIOs. Rob has held leadership roles at top firms like IDC and IBM, successfully driving marketing strategies for startups and Fortune 50 companies, fueling growth, securing funding, and facilitating acquisitions. Website: https://cypago.com/ LinkedIn: https://www.linkedin.com/in/rob-young-19021113/ Yam is a multi-disciplinary marketing leader with over 17 years of experience guiding startups from Pre-Seed to Scale-up. He specializes in crafting Go-to-Market strategies, driving profitable growth, and optimizing marketing efficiency to impact core KPIs. With a track record that includes serving as VP of Marketing at Elementor, co-founding a startup acquired by WalkMe, and advising international companies, Yam blends strategic insight with hands-on leadership to build sustainable, high-growth businesses. LinkedIn: https://www.linkedin.com/in/yamregev/ In this episode, we explore growth marketing strategies, AI impacts, and interdepartmental collaboration with Rob and Yam. Discover how empathy drives marketing success.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments  
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Feb 17, 2025 • 33min

#125 "A Journey Through EdTech & Defense Tech with Brian Finnerty and Amit Bivas"

Brian Finnerty is a senior marketing executive with extensive experience leading high-performance teams and driving global customer acquisition from mid-market to Fortune 500 companies. He specializes in brand strategy, demand generation, and sales-aligned marketing, leveraging deep customer insights to accelerate pipeline growth. A seasoned thought leader, Brian has served on the Customer Advisory Board for 6sense and as a strategic advisor to Sendoso, bringing expertise in account-based marketing, content strategy, and SaaS platform evangelism. Website: https://www.d2l.com/ LinkedIn: https://www.linkedin.com/in/brianfinnerty/   Amit Bivas is a seasoned executive with a proven track record of strategically planning, developing, and executing marketing initiatives from the ground up. His success is driven by a unique blend of leadership skills, expertise in data analytics and statistics, business acumen, creativity, and meticulous attention to detail. In essence, Amit is a rare executive who seamlessly integrates the art and science of marketing. Website: https://www.bl-il.com/ LinkedIn: https://www.linkedin.com/in/amitbivas/   In this episode, we chat with Brian and Amit about their roles and insights in marketing and business development. Join us as we dive into strategies and innovations!   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
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Feb 10, 2025 • 35min

#124 "AI, Storytelling, and the Evolution of Tech Marketing with Heather Srigley and Yoel Knoll"

Heather Srigley is VP of Marketing at NeuReality. She held leadership roles driving go-to-market, brand building, demand creation, and product launch across B2B, B2C, and B2E marketing and communications. She built her 25+ year experience at Intel, Dow, Chemical, and Vacasa before founding The Brand Bunker in 2020. Website: https://www.neureality.ai/ LinkedIn: https://www.linkedin.com/in/heather-srigley/ Yoel Knoll has led marketing, product marketing, media, and investor relations teams across Israel and internationally and has over 20 years of experience doing so. At companies like Quantum Machines, OTORIO, Ceragon, and Infineon, he built and managed global teams to drive demand generation, content strategy, product marketing, and event management. His leadership has been pivotal in successful M&A communications, market expansions into the U.S. and Europe, and high-impact digital and offline campaigns. Yoel’s expertise spans cybersecurity, quantum computing, and telecommunications, with deep experience in branding, media, demand generation, event management, and public relations. Website: https://www.quantum-machines.co/ Facebook: https://www.facebook.com/quantummachines LinkedIn: https://www.linkedin.com/in/yoel-knoll YouTube: https://www.youtube.com/c/QuantumMachines In this episode, we uncover Heather Srigley’s journey with NeuReality and Yoel Knoll’s quantum tech innovations, and how AI, storytelling, and account-based marketing redefine success in today’s tech landscape.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
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Feb 3, 2025 • 24min

#123 “Navigating B2G Marketing with Omer Frenkel”

"You need to explain to the client their challenge and demonstrate how your solution addresses it. Potential purchases don't always come knocking with a clear need.” -Omer Frenkel Omer Frenkel is an Intelligence Product Expert for NEXYTE, Cognyte’s Decision Intelligence platform. Omer brings extensive experience and know-how in the intelligence field, with a decorated tenure of over 18 years as an intelligence analyst, department head, and product manager in the Israeli research National Unit. Omer holds a B.A. in International Relations & Middle Eastern Studies and an M.A. in Political Marketing. In this episode, we explore B2G marketing strategies and sales cycles. Discover how to build trust and navigate government sales challenges. Website: https://www.cognyte.com/nexyte LinkedIn: https://www.linkedin.com/in/omer-frenkel-3127128/   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/
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Jan 27, 2025 • 41min

#122 "Niche Marketing: Maritime Cybersecurity and AI with Shahar Dumai and Damian Piechotka"

Shahar Dumai is Head of Marketing at Cydome and a B2B marketing leader with experience in enterprise software sales in areas of cybersecurity, cloud, AI, and SaaS in both startups and corporate. He specializes in using strategy and storytelling to take products to the global market, establish product-market fit, and accelerate sales growth.  Website: https://cydome.io/ LinkedIn: https://www.linkedin.com/company/cydome/ Damian Piechotka has been operating as as Blossom’s Marketing Communications Manager and previously worked as PPC and Marketing Manager in Israel’s largest Crowdfunding Company and helped raise more than ₪250M for Israeli Start-Ups. He is skilled in managing marketing campaigns in various social media channels, creative Content writing, Team leadership, and Problem Solving. Website: https://www.blossom-kc.com/ Facebook: https://www.facebook.com/profile.php?id=100094903431035 LinkedIn: https://www.linkedin.com/company/blossom-kc/posts/?feedView=all YouTube: https://www.youtube.com/@BlossomPlatform In this episode, we explore the world of maritime cybersecurity and learning transformation with leaders from Cydome and Blossom. Discover how they tackle niche marketing challenges, leverage AI for innovation, and bridge cultural gaps in a globalized industry.    Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

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