The NTM Growth Marketing Podcast

"It’s not my perspective that is important… it’s the fact that we have hundreds of different people coming through who all are achieving success, or failures in some ways, through real estate investing." - Scott Trench   Scott Trench is the driving force behind BiggerPockets, where he serves as CEO and President. He began as an active member of the BiggerPockets community before joining the team as an early employee and Director of Operations in 2014. In 2018, Scott was promoted to President and CEO, a role in which he continues to steer the company’s mission—helping everyday people build wealth through real estate investing. In this episode, Scott reflects on how BiggerPockets grew from a grassroots forum to a 3+ million-member ecosystem. He explores the art of scaling a community-driven brand, leveraging content and tools to educate and inspire investors. Scott also delves into his financial playbook—from real estate specialization to mindset shifts—and shares how he empowers others to "live life on your own terms." His perspective is not just his own—it reflects the collective journeys of thousands of real-world investors, each building wealth through wins and setbacks.   Website: https://www.biggerpockets.com/ YouTube: https://www.youtube.com/c/biggerpockets LinkedIn: https://www.linkedin.com/in/scott-trench-53056a22/ Instagram: https://www.instagram.com/scott_trench/   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

"I think the visibility that I get with a lot of partnerships is probably one of the most important metrics for me right now. But in the past, it’s been everything. I think a huge one is also how many people sign up for my free products because I think that’s a better measure of visibility and potential leads and potential long-term prospects, as well." - Francheska Martinez   Francheska Martinez—better known online as FrancheskaFit—is a bodyweight and functional training coach based in Austin, Texas. A certified ONNIT Academy coach, ANIMAL FLOW instructor, and Pain‑Free Performance Specialist, she’s earned a reputation for her signature “primal flow” routines that seamlessly blend mobility, dynamic movement, and holistic strength training. Balancing hands-on coaching, a thriving online business, and international retreats, she’s turned her expertise into an engaging brand on YouTube and Instagram. In this episode, Francheska dives into how she launched in the fitness space, leveraged digital marketing to amplify her reach, and uses content strategy to build authentic relationships with her community. From crafting engaging social videos to designing retreat experiences, she shares actionable tips for growth-minded fitness professionals looking to grow their presence and impact.   Website: https://www.francheskamartinez.com Facebook: https://www.facebook.com/francheskafit/ LinkedIn: https://www.linkedin.com/in/francheskafit/  Instagram: https://www.instagram.com/francheskafit/  YouTube: https://www.youtube.com/c/FrancheskaFit   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

"I’m not a critic, I’m a promoter. If I have an experience I don’t like, I just don’t talk about it. I’m not here to write a scathing review. The content that we push out, we really want it to be only positive things." - Chris Stone   Chris Stone is the marketing force behind SDFoodies and CAFoodies—a fast-growing digital brand he co-founded with his girlfriend to help California food lovers discover the best places to eat, drink, and explore. From restaurant openings and product spotlights to curated staycations and weekend guides, the duo has built a highly engaged following through consistent content, local partnerships, and strategic social media. With a background rooted in creativity and a passion for all things culinary, Chris has turned scroll-worthy plates into a scalable marketing engine. In this episode, he dives into the content strategies that drive their growth, how to build community in a crowded digital space, and what it takes to turn a personal passion into a full-fledged lifestyle brand.   Website: https://cafoodies.me/ TikTok: https://www.tiktok.com/@sdfoodies Instagram: https://www.instagram.com/sdfoodies/ Facebook: https://www.facebook.com/sdfoodies/   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

“I think what’s amazing about music and sports and the throughline with that and marketing and live events is that you’re just continuing to create experiences for people and open up opportunities for people within those experiences.” - Jenny DeLoach   Nate Bain is now in his 12th season in the NFL and eighth with the Tennessee Titans. He originally joined the Titans in 2017 after three seasons with the Los Angeles Rams, where he served as Digital Media Manager. As Social Media Manager, Nate oversees the Titans’ social media strategy, content development, and platform management. Jenny DeLoach, a Nashville native, transitioned to the NFL following a 12-year career in the live touring industry as a talent representative. She joined the Titans in 2024 and currently serves as Director of Marketing and Fan Engagement. In this conversation, Nate and Jenny dive into their career journeys, what drives their passion for fan connection, and how they approach marketing in the ever-evolving landscape of the NFL.   Website: www.tennesseetitans.com Facebook: https://www.facebook.com/titans LinkedIn: https://www.linkedin.com/company/tennessee-titans/ Instagram: https://www.instagram.com/titans/ YouTube: https://www.youtube.com/titans   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Tagg Hurtubise is the Director of Marketing at Benchmarkit, where he specializes in B2B SaaS growth strategy, product marketing, and user experience. He has a strong track record of driving innovation through strategic initiatives, including leading SaaS Metrics Palooza and organizing executive events that bring together top industry leaders. With expertise in UX/UI design, digital transformation, and data-driven marketing, Tagg focuses on building strong relationships and elevating brand visibility. A graduate of San Diego State University with additional studies in Luxury Brand Management from the Paris School of Business, he is passionate about scaling high-impact marketing strategies in the SaaS space. Website: https://www.benchmarkit.ai/ LinkedIn: https://www.linkedin.com/in/tagghurtubise/ YouTube: https://www.youtube.com/@benchmarkitai Facebook: https://www.facebook.com/benchmarkitai    Camela Thompson is a fractional marketing advisor known for blending data-driven strategy with empathetic, collaborative leadership. Based in Seattle, she brings over 15 years of experience in Revenue Operations, having worked at successful tech startups including Qumulo, Extrahop, and CDK Global. Camela transitioned into marketing leadership as VP of Marketing at CaliberMind, where she positioned the brand as a trusted authority for data-driven marketers. Her customer-first approach and deep understanding of growth marketing make her a sought-after advisor in the B2B tech space. Website: https://www.camelathompsoncreative.com/ LinkedIn: https://www.linkedin.com/in/camela-thompson/  Instagram: https://www.instagram.com/camela.thompson/    In this episode, we explore B2B SaaS marketing strategies and AI impact and dive into event highlights and AI marketing tools with experts Tagg and Camela.    Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Dan Gower is a seasoned marketing professional with over a decade of experience in digital marketing, content strategy, and SEO. He has worked with a diverse range of clients, from startups to established enterprises, helping them enhance their online presence and drive growth. Dan's expertise lies in crafting compelling content and implementing data-driven strategies that resonate with target audiences. His commitment to staying abreast of industry trends ensures that his clients benefit from innovative and effective marketing solutions. Website: https://www.sketchdev.io/  LinkedIn: https://www.linkedin.com/in/gowerdan/  YouTube: https://www.youtube.com/channel/UCMJjdnXlj5eA-ZzX4hRoMmg  Instagram: https://www.instagram.com/sketchdev/  Facebook: https://www.facebook.com/sketchdev    Alison Ver Halen majored in English and Psychology without realizing she was getting the perfect degree for content marketing. It wasn't until a few years after she graduated, when a family friend asked her to write blog posts for his law firm, that she realized she could make money doing what she loves. Fast forward to today and Alison is still writing blog posts, as well as website landing pages and emails, but also integrates SEO and marketing strategy into the content she writes to give her clients their best chance of attracting, engaging, and converting their ideal clients. Website: https://avwritingservices.com LinkedIn: https://www.linkedin.com/in/alison-ver-halen/ YouTube: https://www.youtube.com/@alisonverhalencontentmarketer Facebook: https://www.facebook.com/alison.halen   In this episode, we explore innovative approaches, SEO strategies, and AI integration tips with experts Dan and Alison.    Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Tim Seavey is a seasoned marketing and business development leader with a passion for helping individuals and companies find their voice. As Co-Owner of Vizolutions LLC, he specializes in organic digital marketing, leveraging data-backed strategies to enhance clients' online presence and reputation. Tim's expertise extends to competitive speech and debate coaching, reflecting his commitment to effective communication. His approach combines storytelling and strategic insight to drive meaningful engagement and growth for businesses. Website: https://vizolutionsinc.com/  LinkedIn: https://www.linkedin.com/in/tim-seavey-52444098/  Facebook: https://www.facebook.com/vizolutions/    Spencer Traver is a seasoned marketing leader with deep experience in scaling startup and high-growth environments. After seven years with a rapidly growing Adtech company that reached a $1.5 billion valuation, he transitioned to lead marketing at Sustainment, an Austin-based SaaS startup serving the manufacturing industry. In his current role, Spencer is focused on accelerating product-market fit by establishing foundational marketing strategies and driving outreach across commercial, federal, and defense sectors. Beyond his day job, he’s an active contributor to the Dallas-Fort Worth entrepreneurial ecosystem—serving on advisory boards, hosting free marketing workshops, and regularly speaking at industry events and podcasts. Website: https://www.sustainment.com/ LinkedIn: https://www.linkedin.com/in/spencertraver/ YouTube: https://www.youtube.com/@sustainment-srm   In this episode, we explore SEO insights, AI influence, and marketing strategies with Tim and Spencer.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Edward MacMillan is a seasoned IT and sales leader with over 25 years of experience in operations, support, and strategic technology solutions. As Director of Sales & Marketing at IMS Solutions Group, he drives customer acquisition, revenue growth, and team development across the Southeast and Midwest regions. His expertise includes cloud services, cybersecurity, managed support, and network infrastructure, with a strong track record in service excellence and organizational leadership. Edward is known for leading high-performance, multicultural teams and delivering impactful business outcomes through innovative IT strategies and integration expertise. Website: https://www.imssolutionsgroup.com/  LinkedIn: https://www.linkedin.com/in/edwardmacmillan/  YouTube: https://www.youtube.com/@IMSSolutionsGroup/    Pamela Sichel is a seasoned Marketing Communications Director at OnPath Testing, bringing over 20 years of expertise to help organizations produce reliable, effective software. She is passionate about crafting engaging marketing strategies that drive real results, combining creativity with a data-driven approach. Pamela’s diverse skill set spans content and digital marketing, social media, editorial publishing, project management, and AI prompt engineering across industries including SaaS, CPG, natural health, nonprofit, higher ed, and more. Known for her curiosity and collaborative spirit, she continually explores new trends and technologies to elevate brand storytelling and performance. Website: https://www.onpathtesting.com/  LinkedIn: https://www.linkedin.com/in/pamela-sichel/  Facebook: https://www.facebook.com/OnPathTesting/    In this episode, we discover innovative strategies and discuss AI’s role in sales growth with marketing experts Edward and Pamela.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Molly Sperlich is a passionate storyteller and communications professional with a strong foundation in journalism and media. A graduate of the University of South Dakota, she holds degrees in Media & Journalism and English. Molly has honed her skills through roles such as Digital Editor and Anchor for Coyote News, as well as a writing internship with 605 Magazine. Proficient in Adobe Creative Cloud and Hootsuite-certified in social media marketing, she combines creativity with technical expertise to craft compelling content across various platforms.​ Website: https://propertymeld.com/  LinkedIn: https://www.linkedin.com/in/molly-sperlich-best-a324311b0/   Instagram: https://www.instagram.com/propertymeld/  Facebook: https://www.facebook.com/propertymeld    Bryan Nowlan is a dedicated marketing professional with over eight years of experience, including more than six years specializing in Web3 marketing. Since entering the cryptocurrency space in 2016, he has developed a deep passion for innovation and creating impactful marketing strategies in this fast-paced industry. His expertise spans social media, content creation, event management, email marketing, growth strategies, and website development. A Bentley University graduate, Bryan is known for his strong work ethic and commitment to staying ahead of emerging trends—both in marketing and the Web3 space. Website: https://horizenlabs.io LinkedIn: https://www.linkedin.com/in/bryan-nowlan-6a213091/    In this episode, we dive into how modern marketers can adapt to evolving landscapes using both traditional and cutting-edge techniques.    Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Shawn Reddy is the Founder and Chief Marketing Officer of AI Advantage, an AI-as-a-Service company serving over 500,000 monthly users and 400+ global clients. He specializes in AI-driven cold outreach strategies that consistently generate 25%+ booked call rates and 60%+ response rates, helping businesses boost revenue through authentic, human-like automation. With over five years of marketing leadership experience, Shawn is passionate about content marketing, videography, and creating high-performing funnels for SMBs. His mission is to make AI solutions more accessible while maintaining real human connection at scale. Website: https://www.aiadvantageagency.co/  LinkedIn: https://www.linkedin.com/in/shawnreddy/  YouTube: https://www.youtube.com/@Shawnreddyvids Facebook: https://www.facebook.com/Theaiadvantage?mibextid=LQQJ4d    Katie Tremulis is a Senior Sales and Marketing Executive at ProNotary, specializing in Remote Online Notarization (RON) solutions. With a focus on enhancing anti-money laundering efforts, she leverages advanced identity verification technologies to improve transaction security. Katie has contributed thought leadership on the application of RON in legal contexts, such as cross-country divorces, and is dedicated to advancing secure digital notarization practices.​ Website: https://pronotary.com/  LinkedIn: https://www.linkedin.com/in/katie-tremulis-94a780b9/  Instagram: https://www.instagram.com/pronotaryllc/#  Facebook: https://www.facebook.com/pronotaryllc/    In this episode, we discover how different tools are transforming B2B strategies with AI Advantage, LinkedIn magic, and more.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments