#147 "Goal-Oriented Marketing with Pittsburgh Riverhounds, Lindsay Baase and Nicole Bauer"

"Seeing a packed stadium or seeing the revenue numbers, records getting broken because of all the hard work us and our team did together is just so rewarding." - Nicole Bauer

 

Lindsay Baase joined the Pittsburgh Riverhounds in October 2021 as the club’s Social Media & Content Manager—a role inspired by her previous stint as Technical Director with her hometown Buffalo Bisons. Her mission? To elevate the team’s digital voice: building vibrant player personalities, amplifying engagement, and growing the Hounds’ online presence through innovative series like “Change Makers – Winning Women” that highlight community impact.

Alongside Lindsay, Nicole Bauer served as the Riverhounds’ Marketing Manager, spearheading paid advertising campaigns aimed at ticket sales, sponsorships, and brand awareness. Together, they tackle the unique challenge of applying marketing trends—from strategic content plans to targeted ads—within the high-energy world of sports.

In this episode, Lindsay and Nicole dive into their marketing strategies for growing a sports franchise online. They explore the nuances of athlete-focused storytelling, the balance between organic and paid tactics, and how fan engagement drives both digital impact and match day results. Discover how modern marketing practices are redefining the interaction between sports teams and communities.

 

Website: https://www.riverhounds.com/ 

YouTube: https://www.youtube.com/c/PittsburghRiverhoundsSC

LinkedIn: https://www.linkedin.com/company/pittsburghriverhounds/

Instagram: https://www.instagram.com/riverhoundssc/

Facebook: https://en-gb.facebook.com/RiverhoundsSC/

 

Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz

 

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